Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-08-28
Key Responsibilities
- Develop, implement, and monitor annual and campaign-specific marketing plans aligned to business objectives
- Manage the organisation’s brand identity, ensuring consistency across all touchpoints – digital, print, and in-person
- Plan and execute above-the-line (ATL) and below-the-line (BTL) marketing activities, including digital advertising, activations, and sponsorships
- Oversee content development and management of social media platforms, website, and email marketing
- Conduct market research and competitor analysis to inform positioning and identify growth opportunities
- Track, analyse, and report on campaign performance using relevant marketing metrics and ROI indicators
- Manage relationships with external agencies, media houses, printers, and promotional partners within approved budgets
- Coordinate the production of marketing collateral, including brochures, packaging, and point-of-sale material
- Support new product launches through structured go-to-market planning
- Merchandiser management for planograms, shelf presence, POS deployment and campaign execution in the market
- Attend to resolution of customer & consumer complaints for the commercial function
Requirements
- A Degree in Marketing, Business Studies, Communications, or a related discipline
- A minimum of three (3) years’ experience in a marketing role, with demonstrable campaign management experience
- Proficiency in digital marketing tools (social media management platforms, Google Analytics, email marketing software)
- A strong command of written and verbal English, with excellent copywriting ability
How to Apply
Frequently Asked Questions
What qualifications do I need to become a Marketing Officer in Zimbabwe?
Most employers look for a diploma or degree in Marketing, Business Studies, or a related field, such as those offered by institutions like UZ, NUST, or through CIM/IMM qualifications. A relevant professional certification like a CIM Diploma can give you an edge. Some employers accept experience in sales or brand promotion in place of formal qualifications.
What are the typical day-to-day responsibilities of a Marketing Officer?
You can expect to plan and execute marketing campaigns, manage social media pages, coordinate promotional events, and prepare marketing reports. The role often involves liaising with designers, printers, media houses, and sales teams. Fieldwork such as market research and customer engagement is also common in Zimbabwe.
What benefits are usually offered to full-time Marketing Officers in Zimbabwe?
Typical benefits include paid annual leave, sick leave, and contributions to NSSA as required by law. Many established companies also offer medical aid support and pension fund contributions. Benefits vary by employer, so it's best to ask during the interview process.
What career growth can I expect as a Marketing Officer?
With consistent performance, you can progress to roles like Senior Marketing Officer, Brand Manager, or Marketing Manager over time. Gaining additional certifications and demonstrating measurable campaign results speeds up advancement. Many officers also move into related areas like digital marketing, communications, or business development.
What work culture and expectations should I be aware of in Zimbabwe?
Zimbabwean workplaces generally value punctuality, respect for hierarchy, and strong interpersonal relationships with colleagues and clients. Marketing roles often require flexibility, including occasional weekend events or activations. Professionalism and reliability are highly regarded by local employers.
How do I apply for a Marketing Officer role at Lagopede Group?
Prepare a tailored CV highlighting your marketing experience, education, and any campaigns you have worked on, along with a concise cover letter. Submit your application through the company's official channels as stated in the job advert, and ensure your contact details are current. Employers typically shortlist candidates who show both creativity and measurable results.