You will oversee long-term brand health and equity to ensure sustainable revenue, profitability, and market share growth. This involves monitoring key deliverables such as TOMA, Brand Power Score, Net Promoter Score, and Customer Satisfaction Index, while managing Econet and other brands/products.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-07-14
Key Responsibilities
- Assist GM – Marketing in creating brand marketing strategies for EWPL.
- Develop quarterly, bi-annual, and annual brand plans.
- Create thematic and tactical brand campaigns.
- Manage stakeholder relations and partnership integration plans.
- Track marketing processes and procedures.
- Develop brand concepts for Econet products to increase sales.
- Drive brand development and equity management to meet marketing objectives.
- Conceptualize brand names, personas, and logos for new Econet products.
Requirements
- Degree in Marketing, Sales or equivalent.
- A relevant vocational qualification will be an advantage.
- Minimum 4 years’ experience in a similar or related environment and one of which should be in a management position.
- Ability to resolve and manage challenging, time-limited projects.
- Ability to work with minimum supervision.
- Excellent systems navigation and computer handling skills.
How to Apply
Closing date for all applications Tuesday 14 July 2026. To apply send your CV to careers@econet.co.zw
About the Company
Econet Wireless Zimbabwe is a diversified telecommunications group; it is the largest enterprise of its kind in Zimbabwe and the largest company on the Zimbabwe Stock Exchange in terms of market capitilisation. Econet Wireless Zimbabwe provides products and solutions for mobile and fixed wireless telephony, public payphones, internet access and payment solutions. In 2009, Econet Wireless Zimbabwe became the first operator in Zimbabwe to launch data services with 3G capability. This was followed by an extensive project to expand its geographic coverage; building a fibre-optic network, providing financial transaction switching and point-of-sale and value-added retail support services. The company is a subsidiary of a privately-owned group controlled by its founder, Strive Masiyiwa. The group’s subsidiaries include Econet Global, Econet Wireless Africa, Econet Wireless International, Econet Enterprises, Liquid Telecom Group and Econet Media.
Frequently Asked Questions
What are the essential qualifications and educational background typically required for a Brand Manager role in Zimbabwe?
A bachelor's degree in Marketing, Business Administration, or a related field is usually a prerequisite, often combined with a professional marketing qualification. Employers in Zimbabwe also highly value practical experience in brand management or a similar marketing role, demonstrating a track record of successful campaigns.
What does a Brand Manager typically do on a day-to-day basis in a Zimbabwean company?
Daily tasks involve developing and executing marketing campaigns, monitoring brand performance, and collaborating with cross-functional teams to ensure brand consistency. You'll also be involved in market research, competitor analysis, and managing brand budgets to meet strategic objectives.
What is the typical work culture and expectations for a Brand Manager within a large Zimbabwean corporation?
Expect a dynamic and results-oriented environment, often requiring adaptability to changing market conditions and regulatory landscapes. Strong teamwork, proactive problem-solving, and meeting deadlines are highly valued in such corporate settings in Zimbabwe.
What are the realistic career progression opportunities for a Brand Manager in the Zimbabwean market?
Successful Brand Managers can progress to Senior Brand Manager, Marketing Manager, or even Head of Marketing roles within the organization or other local companies. Gaining experience across different product portfolios or industry sectors can also open up new avenues for growth.
What are the common benefits and remuneration packages typically offered for a Brand Manager role in Zimbabwe?
Typical benefits often include medical aid, pension contributions, and various types of leave such as annual, sick, and maternity leave, in line with Zimbabwean labor laws. Remuneration varies significantly based on experience, company size, and specific responsibilities, but usually includes a competitive base salary.
How should one effectively apply for a Brand Manager position in Zimbabwe, and what do local employers prioritize during recruitment?
Applications typically involve submitting a detailed CV and cover letter highlighting relevant marketing achievements and brand management experience. Zimbabwean employers often look for candidates with demonstrated strategic thinking, strong communication skills, and a solid understanding of the local consumer market.
