Job Summary
- Employer: Lorimak Africa
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-10-11
Key Responsibilities
- Develop and implement marketing strategies to drive student recruitment and enrolment.
- Plan and execute digital, social media and community campaigns.
- Create engaging content and manage enquiries from prospective parents and students.
- Organise open days, school tours and marketing events.
- Build and maintain relationships with feeder schools, parents and key stakeholders.
- Follow up on leads and support the admissions process.
- Track campaign results and enrolment targets and provide regular reports.
- Perform any other related duties as may be assigned.
Requirements
- A Degree in Marketing.
- 2-5 years’ relevant experience in a marketing role within a school or educational environment (mandatory).
- Proven experience in student recruitment and enrolment strategies.
- Strong communication and interpersonal skills.
- Creative, proactive and target-oriented with a passion for education.
- Ability to work independently and within a team.
- Excellent digital marketing and content creation skills.
How to Apply
About the Company
Lorimak Africa (Private) Limited is a prominent civil engineering and construction company operating in Zimbabwe, established in 2011. The firm specializes in delivering comprehensive infrastructure solutions, including the construction and rehabilitation of roads, bridges, and water reticulation systems. Additionally, Lorimak Africa undertakes dam construction and general building projects, contributing significantly to the nation's development. Based in Harare, the company aims to provide high-quality, sustainable engineering services across various sectors. Through its projects, Lorimak Africa plays a vital role in enhancing Zimbabwe's essential infrastructure.
Civil Engineering & Construction
Website: https://lorimakafrica.com
Frequently Asked Questions
What qualifications or education are typically required for marketing roles at companies like Lorimak Africa in Zimbabwe?
Most employers prefer a diploma or degree in Marketing, Business Studies, or Communications from institutions like UZ, MSU, or reputable private colleges. Practical certifications in digital marketing, Google Analytics, or social media management from platforms like Digital Marketing Academy Zimbabwe are increasingly valued. Prior experience through internships or volunteer work with local NGOs or SMEs strengthens your application significantly.
What are the typical day-to-day responsibilities of marketing personnel in Zimbabwean companies?
Daily tasks usually include managing social media accounts, creating content for local audiences, coordinating promotional events, and liaising with print and radio media for advertising. You will likely handle customer relationship management, track campaign performance using basic tools, and support sales teams with marketing materials. Flexibility is essential as you may also assist with market research in informal sectors and rural areas.
How does work culture and employer expectations differ for marketing roles in Zimbabwe compared to other countries?
Zimbabwean workplaces often emphasize hierarchical respect, personal relationships, and verbal communication over rigid email protocols. Employers expect high adaptability due to economic volatility, including managing campaigns with limited budgets and navigating cash flow challenges. Punctuality and professional appearance matter greatly, and networking through industry associations like the Marketers Association of Zimbabwe can accelerate career advancement.
What realistic career progression paths exist for marketing professionals in Zimbabwe?
Entry-level marketers typically advance to supervisory roles within three to five years by demonstrating measurable campaign results and budget management skills. Senior positions like Marketing Manager or Brand Manager become accessible with proven leadership and strategic planning experience, sometimes requiring regional exposure. Some professionals transition to consultancy or establish their own agencies, particularly those specializing in digital transformation for local SMEs.
What benefits should marketing job seekers typically expect from Zimbabwean employers?
Benefits vary considerably by employer size and sector, but formal companies usually offer annual leave entitlements aligned with Zimbabwean labour law, medical aid contributions, and pension schemes through NSSA or private providers. Smaller enterprises may offer fewer formal benefits but provide performance bonuses or flexible working arrangements. Always clarify benefit details during negotiations, as practices differ widely between corporate, NGO, and startup environments.
How should job seekers apply for marketing positions in Zimbabwe, and what do employers prioritize in candidates?
Submit applications through company websites, LinkedIn, or local job portals like Classifieds.co.zw and VacancyMail, ensuring your CV highlights quantifiable achievements rather than just duties. Employers prioritize candidates who demonstrate creativity, resilience during economic challenges, and understanding of Zimbabwe's diverse consumer segments. Prepare thoroughly for practical assessments such as campaign proposals or social media audits, which are common in the selection process.