Our client in the FMCG sector is seeking a dynamic and energetic BTL Supervisor to drive in-market visibility, brand awareness, and below-the-line marketing activities for its personal care portfolio. The successful candidate will be responsible for executing impactful activations, managing promotions, and ensuring strong brand presence across the market.

Job Summary

Employer: CorePay Payroll and HR Solutions
Job Type: Full-time
Location: Harare, Zimbabwe
Category: Marketing
Closing Date: 2026-10-15

Key Responsibilities

Plan, coordinate, and execute below-the-line marketing activities, including roadshows, in-store activations, product sampling campaigns, and promotional events.
Roll out trade and consumer promotions in line with approved marketing plans and business objectives.
Recruit, train, supervise, and motivate promoters to ensure effective campaign execution.
Monitor and evaluate promotional activities, tracking sales uplift, costs, and overall return on investment.
Identify, secure, and manage participation in relevant events, exhibitions, sponsorships, and community engagement initiatives.
Oversee the installation, maintenance, and visibility of outlet signage, branding materials, and point-of-sale (POS) displays.
Conduct regular market visits and branding audits to ensure compliance with brand standards and merchandising guidelines.

Requirements

Minimum of 2-3 years’ experience in marketing, trade marketing, or a related role.
Experience within the FMCG industry, preferably in the personal care category.
Fluent in English and Shona.
Willingness to travel extensively and work weekends when required.
Demonstrated ability to manage promoters, promotional stock, and marketing budgets effectively.

How to Apply

Apply by email: jobs@corepayafrica.com

Frequently Asked Questions

What qualifications or education do I need to become a BTL Supervisor in Personal Care marketing in Zimbabwe?

Most employers require a diploma or degree in Marketing, Business Administration, or a related field from institutions like UZ, MSU, or reputable private colleges. Practical experience in below-the-line marketing, promotions, or brand activation is highly valued. Additional certifications in digital marketing or sales management can strengthen your application.

What are the typical day-to-day responsibilities of a BTL Supervisor in this role?

You will oversee field marketing teams, coordinate in-store promotions, product demonstrations, and sampling activities for personal care brands. Daily tasks include managing promoter schedules, monitoring campaign execution, reporting on sales metrics, and ensuring brand standards are maintained at retail points. You will also liaise with retail partners and suppliers to resolve operational issues promptly.

How does workplace culture and employer expectations differ for marketing roles in Zimbabwe compared to other countries?

Zimbabwean employers typically value personal relationships, respect for hierarchy, and flexibility in adapting to local market conditions like currency fluctuations and informal retail channels. Punctuality and reliability are essential given transport challenges in cities like Harare and Bulawayo. You may be expected to work irregular hours during campaign peaks and demonstrate resourcefulness with limited budgets.

What career progression opportunities exist for BTL Supervisors in Zimbabwe's marketing sector?

With proven performance, you can advance to BTL Manager, Brand Manager, or Marketing Manager roles within 3-5 years. Some professionals transition into sales management, trade marketing, or start their own activation agencies serving FMCG companies. Continuous upskilling in digital marketing and data analytics significantly improves promotion prospects.

What benefits are typically included in full-time marketing supervisor positions with Zimbabwean companies?

Standard packages usually include annual leave, sick leave, and public holidays as prescribed by Zimbabwean labour law. Medical aid and pension contributions vary by employer size and financial stability, with larger corporates offering more comprehensive coverage. Transport allowances or company vehicles are sometimes provided for roles requiring extensive field travel.

How should I apply for a BTL Supervisor role, and what do Zimbabwean employers specifically look for in candidates?

Submit a concise CV highlighting measurable campaign results and team leadership experience, paired with a tailored cover letter demonstrating knowledge of the local retail landscape. Employers prioritize candidates with existing relationships in the FMCG sector, proven ability to manage informal trade channels, and flexibility to work across multiple provinces. Prepare for practical assessments or scenario-based interviews testing your problem-solving in resource-constrained environments.