Primary Objective: To drive the commercial growth, revenue generation, brand visibility, and reader engagement of the magazine portfolio through aggressive advert sales drives, strategic marketing, and audience development.
Job Summary
- Employer: CAST MEDIA GROUP
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-10-09
Key Responsibilities
- Spearhead proactive advertising sales campaigns to hit revenue targets for each magazine edition and special feature.
- Prospect, pitch, and secure new commercial clients, corporate partners, and institutional sponsors for print and digital ad space.
- Manage the full sales pipeline from initial cold outreach and pitching to contract closing and final ad material collection.
- Implement acquisition and retention strategies to increase print circulations and digital readership, enhancing the magazine’s value proposition for advertisers.
- Direct social media campaigns, email newsletters, and website promotions to amplify published stories and showcase key corporate advertisers.
- Conduct ongoing research into industry shifts, competitor benchmarks, and emerging commercial sectors to uncover fresh revenue and advertising leads.
- Plan and promote launch events, industry forums, or exhibition partnerships that double as networking platforms for high-value advertisers.
- Track ad sales metrics, campaign performance, audience growth, and marketing ROI to continuously optimize strategies and revenue targets.
Requirements
- Education: Degree or Diploma in Marketing (or equivalent practical experience).
- Drivers licence is a plus.
How to Apply
Apply by email: publisher@structureanddesign.co.zw
Frequently Asked Questions
What qualifications or education do I need to apply for a Marketer position at a Zimbabwean company like CAST MEDIA GROUP?
Most employers prefer a Diploma or Degree in Marketing, Business Studies, or Mass Communication from institutions like UZ, MSU, or reputable polytechnics. Professional certifications from ZIM, CIM, or IMM are highly valued and can give you an edge over other candidates.
What are the typical day-to-day responsibilities of a Marketer in Zimbabwe?
You will likely develop marketing campaigns, manage social media platforms, coordinate with sales teams, and analyze market trends. Client meetings, content creation, and reporting on campaign performance are also standard daily tasks.
How does work culture and employer expectations differ in Zimbabwean marketing roles?
Zimbabwean employers typically value punctuality, flexibility, and results-driven performance over rigid schedules. You should expect to work beyond standard hours during campaign launches and demonstrate strong relationship-building skills with local clients.
What career progression opportunities exist for Marketers in Zimbabwe?
With experience, you can advance to Marketing Manager, Brand Manager, or Digital Marketing Lead positions. Some professionals transition into consultancy or establish their own agencies, especially after building strong industry networks.
What benefits are typically offered for full-time marketing roles in Zimbabwe?
Standard benefits usually include annual leave, sick leave, and sometimes medical aid or pension contributions depending on the employer. Larger media groups may offer additional perks, but benefits vary significantly across companies.
How should I apply for a Marketer role, and what do Zimbabwean employers look for in applications?
Submit a concise CV with a tailored cover letter highlighting relevant campaigns or measurable results you have achieved. Employers prioritize practical experience, digital skills, and candidates who demonstrate understanding of the local market and consumer behavior.
