Pachena is looking for a Marketing Manager to own its brand, positioning, messaging, and demand generation as it builds Africa’s leading workplace transparency and hiring platform.
The Marketing Manager will help define how Pachena shows up in the market, how it explains workplace transparency to employers and job seekers, and how it builds trust in a sensitive category.
Job Summary
- Employer: Pachena
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Salary: USD 1,000-1,500 per month
- Closing Date: 2026-09-24
Key Responsibilities
- Own Pachena’s marketing strategy across employers, job seekers, and ecosystem partners.
- Build a repeatable content strategy across LinkedIn, social media platforms, the website, email, partnerships, and employer-facing collateral.
- Define and refine Pachena’s positioning, messaging, and category narrative.
- Develop employer-facing assets such as onboarding decks, email templates, review campaign messaging, case studies, and launch materials.
- Create campaigns that build trust in workplace transparency and encourage review participation.
- Work with sales to improve pitch materials, objection handling, and follow-up collateral.
- Work with customer success to turn employer outcomes into testimonials, case studies, and proof points.
- Use platform data, customer insights, and market trends to create compelling thought leadership.
- Define the metrics that matter for early-stage marketing, including awareness, engagement, inbound interest, review growth, campaign conversion, and sales support.
- Manage brand consistency across all public and customer-facing materials.
- Create posts for all social media channels.
Requirements
- Senior marketing experience in B2B SaaS, marketplace, HR tech, recruitment, employer branding, media, or a trust-based consumer/business platform.
- Proven ability to build positioning and messaging from an early stage.
- Strong writing and storytelling skills.
- Experience creating content engines, launch campaigns, or founder-led marketing systems.
- Comfortable working across strategy and execution.
- Experience marketing in African or emerging markets would be highly valuable.
- Ability to work in a fast-paced, agile environment.
- Pachena is a start-up environment, therefore, the successful candidate should be able to take full ownership of the role with little direction.
- Excellent communicator and strong writer.
- Strategic but practical.
- Strong taste and judgement.
- Comfortable with ambiguity.
- Able to simplify complex ideas.
- High ownership and self-direction.
- Sensitive to brand trust, reputational risk, and cultural context.
- Able to work closely with founders and cross-functional team members.
Salary
USD 1,000-1,500 per month
How to Apply
To apply, please visit: pachena.co
About the Company
Pachena Bay is located 13 km (8.1 mi) south of Bamfield in Pacific Rim National Park at the southern end of Vancouver Island, British Columbia, Canada. It was the location of a First Nation's village that was destroyed by a tsunami in 1700.
Frequently Asked Questions
What qualifications or certifications do I need to be considered for a Marketing Manager role at Pachena in Zimbabwe?
A relevant degree in marketing, business, or commerce is typically expected, along with at least 3-5 years of experience in a similar role. Professional certifications such as CIM or a local diploma in marketing from institutions like the Marketers Association of Zimbabwe (MAZ) can strengthen your application. Practical experience with digital marketing tools and campaign management is often seen as equally important by Zimbabwean employers.
What are the typical day-to-day responsibilities of a Marketing Manager in Zimbabwe?
You will likely be expected to develop and execute marketing strategies, manage budgets, oversee social media and advertising campaigns, and coordinate with sales teams to drive brand awareness. In Zimbabwe, you may also handle supplier relationships, conduct market research on local consumer behavior, and ensure compliance with the country's advertising regulations. Administering promotional activities and reporting on performance against targets are common daily tasks.
What should I expect regarding the local work culture and expectations in Zimbabwe for this role?
Workplaces in Zimbabwe often blend formal hierarchy with a collaborative team approach, and you will be expected to respect seniority while being proactive in leading initiatives. Punctuality and dressing professionally are important, and you may face load-shedding or connectivity issues, so employers value adaptability and planning for downtime. Expect to be hands-on and willing to manage multiple tasks with limited resources compared to larger regional markets.
What realistic career progression or growth paths can I expect after becoming a Marketing Manager at Pachena?
From this role, you could progress to senior marketing manager, head of marketing, or commercial director within a few years, depending on your performance and company growth. You may also move into regional marketing roles covering SADC markets, especially if you demonstrate success with local campaigns. Alternatively, some marketers pivot into business development or brand consultancy, leveraging their strategic experience.
What typical benefits should I expect with a Marketing Manager role in Zimbabwe?
Standard benefits often include a pension or retirement fund, medical aid coverage, and annual leave of at least 15 to 30 days, plus public holidays. Some employers also offer transport or fuel allowances, funeral or bereavement cover, and performance-based bonuses. However, the exact package varies by employer, and it is common for benefits to be negotiated based on your experience and current company policies.
How should I apply for the Marketing Manager role at Pachena, and what do Zimbabwean employers look for?
Typically, you should submit a tailored CV and a cover letter via email or the company's online portal, following any specific instructions in the job advert. Employers in Zimbabwe look for demonstrable experience in executing marketing campaigns, strong communication skills, and a track record of meeting targets in local or regional markets. It also helps to highlight your knowledge of digital marketing platforms and your ability to work under local constraints like load-shedding or economic volatility.
