Lead the organic visibility of Nash Holdings and its brands across social media, websites, search engines, YouTube and AI-driven discovery platforms. The role requires strategic thinking, original content development and hands-on execution.
Job Summary
- Employer: Nash Paints Group
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-10-02
Key Responsibilities
- Build and execute a Group-wide brand visibility and content strategy.
- Create cross-brand content calendars, campaigns and original content series.
- Lead content from concept and scripting through production, publishing, repurposing and performance review.
- Grow organic audiences across YouTube, TikTok, Instagram, Facebook and LinkedIn.
- Improve SEO, website content, YouTube discovery and digital authority.
- Explore AI search, AEO and GEO, using AI to improve content and research workflows.
- Track organic traffic, rankings, reach, engagement, retention and audience growth.
Requirements
- Proven experience in brand management, content strategy, social media or digital content.
- Strong SEO, storytelling, video production, content coordination and analytics skills.
- Practical knowledge of AI tools, YouTube and major social platforms.
- Ability to generate original ideas, coordinate multiple brands and demonstrate measurable results.
How to Apply
Send your CV and relevant qualifications, together with a portfolio or examples of previous work. Include measurable results from brand growth, social media, SEO, YouTube, successful campaigns, long-form content or AI-enabled workflows. Due Date: 14th September, 2026
About the Company
Nash Paints Group is a prominent Zimbabwean manufacturing and distribution company, specializing in a comprehensive range of paints, coatings, and related products. Catering to decorative, automotive, and industrial applications, the group has established a significant retail footprint across Zimbabwe, ensuring widespread accessibility of its products. Beyond its core paint business, Nash Paints Group has strategically diversified into areas such as hardware, construction materials, and even food processing, contributing significantly to the nation's industrial landscape. This expansion highlights its commitment to local production and job creation within Zimbabwe. As a key player in the country's manufacturing sector, the company is known for its quality products and robust distribution network.
Nash Paints: Colour Your World
Frequently Asked Questions
What qualifications or education do I need to become a Brand Visibility Officer at a company like Nash Paints Group in Zimbabwe?
Most employers in Zimbabwe require a Bachelor's degree in Marketing, Communications, or Business Studies from institutions like the University of Zimbabwe or Midlands State University. A diploma from the Zimbabwe Institute of Management or IMM Graduate School is also acceptable with proven experience. Digital marketing certifications from Google or HubSpot strengthen your application significantly.
What are the typical day-to-day responsibilities of a Brand Visibility Officer in Zimbabwe?
You will manage social media content, coordinate outdoor advertising like billboards and shop signage, and organize promotional events at retail outlets. The role involves liaising with printers, radio stations, and influencers to maintain consistent brand presence. You will also track competitor activity and prepare monthly visibility reports for management.
How does workplace culture and employer expectations differ for marketing roles in Zimbabwe compared to international standards?
Zimbabwean employers often expect longer working hours and direct involvement in field activations, not just desk-based strategy. Relationship-building with informal traders and rural distributors is crucial, requiring travel to towns outside Harare. Flexibility is essential as budgets fluctuate with currency volatility and economic conditions.
What career progression opportunities exist for Brand Visibility Officers in Zimbabwe's marketing sector?
With three to five years of experience, you can advance to Brand Manager or Marketing Manager roles within manufacturing or FMCG companies. Some professionals transition to advertising agencies as account directors or start their own brand consultancy firms. Specializing in digital transformation or export marketing opens additional pathways as Zimbabwean companies expand regionally.
What employee benefits are typically offered for marketing positions at established Zimbabwean companies?
Established employers usually provide medical aid through providers like CIMAS or PSMAS, pension contributions to NSSA or private schemes, and annual leave of twenty to thirty days. Some include fuel allowances for field travel and performance-based bonuses tied to sales targets. Housing and transport allowances vary considerably by company size and sector.
How should I apply for a Brand Visibility Officer role, and what do Zimbabwean employers prioritize in candidates?
Submit your CV and portfolio via email or LinkedIn, highlighting measurable results from previous campaigns rather than just job descriptions. Employers prioritize candidates with hands-on experience managing multi-channel campaigns and existing relationships with media houses and suppliers. Demonstrating proficiency in graphic design tools like Canva or CorelDRAW and familiarity with local consumer behavior gives you a competitive edge.
