EcoCash Fintech is looking for a competent Brand Manager to join its vibrant Marketing team. The main purpose of the role is develop brand plans and execute projects and initiatives that support the broader, short and long term marketing strategy for the Insurance Businesses (Life and Short Term).
Job Summary
- Employer: EcoCash Fintech
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-09-25
Key Responsibilities
- Develop brand strategies, promote brand growth, expansion and implement brand plans, that resonate with target markets and drive profitability.
- Lead the Insurance brand development, positioning and equity management to achieve the company’s marketing objectives.
- Analyse the business and marketing environment to identify marketing opportunities that enhance brand equity and affiliation.
- Monitor brand performance and optimise product proposition and brand mixes to achieve set objectives.
- Executes Ai driven campaigns and managing predictive analytics for market intelligence.
- Build, implement, develop the brand narrative, awareness and evaluate the effectiveness of brand communication programs and campaigns that increase brand value and profitability.
- Devise innovative growth strategies, monitor product distribution and compile consumer reactions reports.
- Identify corporate social investment opportunities for the business that enhance market reach and penetration in line with business objectives.
- Develop brand-positioning plans, statements, advertising briefs, brand properties and specifications.
- Research, analyse and compile reports on consumer behavior, market trends and competitor activity to predict future brand trends for proactive implementation.
- Establish budgets, performance specifications and sales estimates in line with business objectives.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all brand campaigns and assess ROI and KPIs for alignment to business objectives.
Requirements
- A Degree in, Marketing, E-Commerce or equivalent.
- A relevant Masters’ qualification and COP will be an added advantage.
- 4-6 years’ experience in a similar position and environment.
- Interpersonal skills demonstrated by the ability to interact at all within and externally parties.
- Demonstrated analytical, conceptual and disruptive thinking skills.
How to Apply
Apply by email: careers@ecocash.co.zw
About the Company
EcoCash Fintech is a Zimbabwe-based financial technology company that provides mobile money and digital payment services across the country. Originally launched as a mobile money platform under Econet Wireless Zimbabwe, it has evolved into a standalone fintech entity offering services including mobile banking, merchant payments, and international remittances. The company operates extensively throughout Zimbabwe, serving millions of customers who use its platform for everyday transactions in a largely cash-reliant economy. EcoCash Fintech is headquartered in Harare and remains one of the most widely used digital payment platforms in the nation, playing a significant role in driving financial inclusion.
Transforming lives through innovative digital financial solutions.
Frequently Asked Questions
What qualifications or education do I need to become a Brand Manager in InsurTech in Zimbabwe?
Most employers require a degree in Marketing, Business Administration, or Communications from a recognized Zimbabwean university such as UZ or NUST. Professional certifications like CIM, IMM, or digital marketing credentials from local institutions like ZIMDEF-supported programs strengthen your profile. Experience in financial services or insurance marketing is highly valued given the specialized nature of InsurTech.
What are the typical day-to-day responsibilities of a Brand Manager in Zimbabwe's InsurTech sector?
You will develop and execute brand strategies for digital insurance products, manage campaigns across mobile platforms like EcoCash, and coordinate with agencies for content creation. Daily tasks include monitoring brand performance metrics, ensuring compliance with IPEC regulations, and collaborating with tech teams to align product features with customer messaging. You will also engage with stakeholders to build trust in digital insurance solutions among Zimbabwean consumers.
How does work culture and employer expectations differ in Zimbabwe's fintech and InsurTech companies?
Zimbabwean fintech employers typically expect high adaptability to rapid technological changes and results-driven performance in fast-paced environments. Professionalism is essential, but hierarchies are often flatter than traditional banks, encouraging direct communication and innovation. Punctuality and reliability matter greatly given infrastructure challenges like power outages, so demonstrating resourcefulness is highly regarded.
What career progression opportunities exist for Brand Managers in Zimbabwe's InsurTech industry?
Progression typically moves from Brand Manager to Senior Brand Manager, then Head of Marketing or Chief Marketing Officer within established fintech firms. Some professionals transition into broader product management or general management roles given the strategic nature of brand leadership. Building expertise in data-driven marketing and mobile financial services opens doors across SADC region fintech companies.
What benefits should I expect as a Brand Manager in Zimbabwe's InsurTech sector?
Standard benefits usually include medical aid coverage through providers like CIMAS or PSMAS, pension contributions to NSSA or private schemes, and annual leave entitlements per Zimbabwean labor law. Many fintech companies offer performance bonuses, airtime allowances, and flexible work arrangements given connectivity challenges. Negotiating for professional development funding is common practice in this competitive sector.
How should I apply for Brand Manager roles in Zimbabwe's InsurTech sector, and what do employers prioritize?
Apply through company career portals, LinkedIn, and Zimbabwean job boards like Classifieds.co.zw or local recruitment agencies specializing in financial services. Employers prioritize demonstrated experience with digital marketing campaigns, understanding of mobile money ecosystems, and cultural fluency with Zimbabwean consumer behavior. A polished portfolio showing measurable campaign results and references from reputable organizations significantly strengthens your application.
