EcoCash Fintech is looking for a competent Brand Manager to join its vibrant Marketing team. The main purpose of the role is develop brand plans and execute projects and initiatives that support the broader, short and long term marketing strategy for the EcoCash Business.
Job Summary
- Employer: EcoCash Fintech
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-09-25
Key Responsibilities
- Develop brand strategies, promote brand growth, expansion and implement brand plans, that resonate with target markets and drive profitability.
- Lead the EcoCash brand development, positioning and equity management to achieve the company’s marketing objectives.
- Analyse the business and marketing environment to identify marketing opportunities that enhance brand equity and affiliation.
- Monitor brand performance and optimise product proposition and brand mixes to achieve set objectives.
- Executes Ai driven campaigns and managing predictive analytics for market intelligence.
- Build, implement, develop the brand narrative, awareness and evaluate the effectiveness of brand communication programs and campaigns that increase brand value and profitability.
- Devise innovative growth strategies, monitor product distribution and compile consumer reactions reports.
- Identify corporate social investment opportunities for the business that enhance market reach and penetration in line with business objectives.
- Develop brand-positioning plans, statements, advertising briefs, brand properties and specifications.
- Research, analyse and compile reports on consumer behavior, market trends and competitor activity to predict future brand trends for proactive implementation.
- Establish budgets , performance specifications and sales estimates in line with business objectives.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all brand campaigns and assess ROI and KPIs for alignment to business objectives.
- Perform any other relevant duties as may be assigned.
Requirements
- A Degree in, Marketing, E-Commerce or equivalent.
- A relevant Masters’ qualification will be an added advantage.
- 4-6 years’ experience in a similar position and environment.
- Interpersonal skills demonstrated by the ability to interact at all within and externally parties.
- Demonstrated analytical, conceptual and disruptive thinking skills.
How to Apply
Apply by email: careers@ecocash.co.zw
About the Company
EcoCash Fintech is a Zimbabwe-based financial technology company that provides mobile money and digital payment services across the country. Originally launched as a mobile money platform under Econet Wireless Zimbabwe, it has evolved into a standalone fintech entity offering services including mobile banking, merchant payments, and international remittances. The company operates extensively throughout Zimbabwe, serving millions of customers who use its platform for everyday transactions in a largely cash-reliant economy. EcoCash Fintech is headquartered in Harare and remains one of the most widely used digital payment platforms in the nation, playing a significant role in driving financial inclusion.
Transforming lives through innovative digital financial solutions.
Frequently Asked Questions
What qualifications and certifications are typically required for a Brand Manager role at a fintech company like EcoCash in Zimbabwe?
Most employers require a degree in Marketing, Business Administration, or Communications from a recognized Zimbabwean university or institution. Professional certifications such as CIM (Chartered Institute of Marketing) or digital marketing credentials from platforms like Google are highly valued. Experience with financial services or mobile money products is often preferred given EcoCash's market dominance.
What are the typical day-to-day responsibilities of a Brand Manager in Zimbabwe's fintech sector?
Daily tasks include overseeing brand campaigns across radio, print, and digital platforms popular in Zimbabwe like WhatsApp and Facebook. You will coordinate with advertising agencies, manage brand consistency across touchpoints, and analyze campaign performance using local market insights. Regular stakeholder meetings with internal teams and external partners are essential given the collaborative nature of Zimbabwean business culture.
How does work culture and employer expectations differ for marketing roles in Zimbabwe compared to international standards?
Zimbabwean workplaces often emphasize hierarchical respect and relationship-building, so expect formal communication structures and networking through industry associations like the Marketers Association of Zimbabwe. Flexibility is valued, but face-to-face meetings remain important despite growing remote work adoption. Employers expect high adaptability due to economic volatility, including managing campaigns with constrained budgets and currency fluctuations.
What career progression opportunities exist for Brand Managers in Zimbabwe's fintech and broader marketing industry?
Progression typically moves to Senior Brand Manager, Marketing Manager, or Head of Marketing within 3-5 years depending on performance and company growth. Fintech experience opens doors to broader financial services roles or regional positions with multinational companies operating in SADC markets. Some professionals transition to consultancy or entrepreneurship, leveraging Zimbabwe's growing digital economy.
What employee benefits are standard for mid-level marketing positions at established Zimbabwean companies?
Standard benefits usually include medical aid coverage through providers like CIMAS or PSMI, pension contributions to NSSA or private schemes, and annual leave of 20-25 days. Larger employers may offer performance bonuses, funeral cover, and limited fuel or transport allowances. Benefits vary significantly by company size and sector, with fintech firms often providing more competitive packages than traditional industries.
How should a job seeker apply for Brand Manager positions in Zimbabwe, and what do employers prioritize in candidates?
Apply through company career portals, LinkedIn, or reputable local job boards like Classifieds.co.zw and VacancyMail. Employers prioritize demonstrated results from previous campaigns, understanding of the Zimbabwean consumer market, and proficiency with data-driven marketing tools. Strong references from previous supervisors and a polished portfolio showing local campaign experience significantly strengthen your application.
