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Job Opportunity: Brand Manager at Econet Wireless Zimbabwe – Drive Innovation and Market Growth Econet Wireless Zimbabwe is hiring a Brand Manager. Job Title: Brand Manager Location: Zimbabwe Closing Date: Tuesday, 14 July 2026 Contract: Not specified If you’re passionate about building strong brands and driving marketing strategy, this could be your next career move with one of Zimbabwe’s leading telecommunications companies. Join the team that is driving innovation and shaping the future of connectivity in Zimbabwe. Job Purpose The Brand Manager will oversee long-term brand health and equity to ensure sustainable revenue, profitability, and market share growth. This involves monitoring key deliverables such as TOMA, Brand Power Score, Net Promoter Score, and Customer Satisfaction Index, while managing Econet and other brands/products.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-07-14
Key Responsibilities
- Assist GM – Marketing in creating brand marketing strategies for EWPL
- Develop quarterly, bi-annual, and annual brand plans
- Create thematic and tactical brand campaigns
- Manage stakeholder relations and partnership integration plans
- Track marketing processes and procedures
- Develop brand concepts for Econet products to increase sales
- Drive brand development and equity management to meet marketing objectives
- Conceptualize brand names, personas, and logos for new Econet products
Requirements
- Degree in Marketing, Sales, or equivalent
- A relevant vocational qualification will be an advantage
- Minimum 4 years’ experience in a similar or related environment, including at least one year in a management position
- Ability to resolve and manage challenging, time-limited projects
- Ability to work with minimum supervision
- Excellent systems navigation and computer handling skills
How to Apply
Apply by email: [email protected]
About the Company
Econet Wireless Zimbabwe is a diversified telecommunications group; it is the largest enterprise of its kind in Zimbabwe and the largest company on the Zimbabwe Stock Exchange in terms of market capitilisation. Econet Wireless Zimbabwe provides products and solutions for mobile and fixed wireless telephony, public payphones, internet access and payment solutions. In 2009, Econet Wireless Zimbabwe became the first operator in Zimbabwe to launch data services with 3G capability. This was followed by an extensive project to expand its geographic coverage; building a fibre-optic network, providing financial transaction switching and point-of-sale and value-added retail support services. The company is a subsidiary of a privately-owned group controlled by its founder, Strive Masiyiwa. The group’s subsidiaries include Econet Global, Econet Wireless Africa, Econet Wireless International, Econet Enterprises, Liquid Telecom Group and Econet Media.
Frequently Asked Questions
What educational background and experience are typically required for a Brand Manager role at a leading company like Econet in Zimbabwe?
A Bachelor's degree in Marketing, Business Administration, or a related field is usually essential, often complemented by an MBA or professional marketing certifications like CIM. Significant prior experience in brand management or product marketing, preferably within the telecommunications or FMCG sectors, is also highly valued.
What would a Brand Manager at Econet Wireless Zimbabwe typically do on a day-to-day basis?
Daily tasks would involve developing and executing brand strategies, managing marketing campaigns, conducting market research, and collaborating with cross-functional teams to ensure brand consistency. You would also monitor brand performance, analyze market trends, and oversee budgets to drive brand growth and market share.
What is the typical work culture and expectation for a Brand Manager within a large Zimbabwean corporate environment like Econet?
The culture often emphasizes professionalism, results-orientation, and adaptability, with a strong focus on meeting targets and contributing to the company's market leadership. Expect a dynamic, fast-paced environment where strategic thinking, initiative, and strong teamwork are highly valued.
What are the typical career progression paths for a Brand Manager in Zimbabwe's corporate sector?
Successful Brand Managers can progress to Senior Brand Manager, Marketing Manager, or even Head of Marketing roles within the same organization or other large corporates. Specialized roles in strategic marketing, product development, or regional marketing positions also represent viable growth avenues.
What kind of benefits package can a Brand Manager expect from a large Zimbabwean employer like Econet Wireless?
A comprehensive benefits package typically includes competitive annual leave allowances, robust medical aid coverage for the employee and their dependents, and a company pension scheme. Other benefits might include performance-based bonuses, company-provided communication tools, and opportunities for professional development.
What key elements should I highlight in my application to stand out for a Brand Manager role in Zimbabwe?
Employers in Zimbabwe look for demonstrated experience in brand strategy, market analysis, and successful campaign execution. Your application should clearly showcase your leadership skills, creativity, understanding of the local market, and ability to drive brand growth and achieve commercial objectives.