The Regional Sales Representative will drive sales growth, increase market penetration, and strengthen customer relationships within assigned territories.
Job Summary
- Type: full-time
- Location: Bulawayo
- Category: Sales
- Closing Date: 2026-05-15
Key Responsibilities
- Achieve monthly sales, distribution, and revenue targets
- Identify and develop new business opportunities within the assigned region
- Build strong relationships with wholesalers, retailers, supermarkets, schools, institutions, and distributors
- Conduct regular market visits and submit competitor and market intelligence reports
- Work closely with merchandisers to ensure product availability, visibility, and effective point-of-sale execution
- Prepare route plans, sales forecasts, and monthly sales reports
- Negotiate trade agreements within company guidelines
Requirements
- Diploma or Degree in Sales, Marketing, Business Management, or related field
- Minimum of 3 years’ FMCG sales experience, preferably within the beverage industry
- Valid Class 4 Driver’s Licence with a clean driving record
- Proven track record in achieving sales targets
- Strong negotiation, communication, and relationship-building skills
How to Apply
Send your application to: [email protected]
REQUIRED DOCUMENTS
- Updated CV with at least two contactable references
- Cover letter explaining your suitability and salary expectations
- Copies of certificates and driver’s licence (where applicable)
APPLICATION DEADLINE
15 MAY 2026
Only shortlisted candidates will be contacted.
Frequently Asked Questions
What qualifications are typically required for a Regional Sales Representative role in Zimbabwe, especially in the beverage sector?
Employers usually seek candidates with a diploma or degree in Sales, Marketing, or Business Administration, coupled with a proven track record in FMCG sales. A valid driver's license is almost always mandatory due to the extensive travel involved in covering a sales region.
What are the typical day-to-day responsibilities of a Regional Sales Representative for a beverage company like FruTsip Beverages?
You would primarily be responsible for visiting existing clients, prospecting for new business within your assigned region, and ensuring product availability and visibility. This includes taking orders, managing merchandising, resolving customer queries, and consistently working towards achieving sales targets.
What can I expect regarding the work culture and travel expectations for a regional sales role in Zimbabwe?
The work culture is generally performance-driven, requiring strong self-motivation and a focus on building lasting client relationships. Expect significant regional travel, often requiring you to spend substantial time on the road covering various towns and rural areas within your territory.
What are the potential career progression paths for a successful Regional Sales Representative in Zimbabwe?
Successful Regional Sales Representatives can typically advance to roles such as Senior Sales Representative, Area Sales Manager, or even National Sales Manager over time. Opportunities might also arise in Key Accounts Management or moving into broader marketing roles within the FMCG sector.
What typical benefits package can a Regional Sales Representative expect in Zimbabwe?
A common benefits package often includes a competitive basic salary combined with performance-based commission or bonuses for achieving targets. Additionally, a company vehicle or vehicle allowance, fuel allowance, medical aid, and sometimes pension contributions are standard offerings.
What do Zimbabwean employers generally look for in a Regional Sales Representative, and what's the best way to apply?
Employers value candidates with strong negotiation skills, market understanding, and a demonstrable history of meeting or exceeding sales quotas. To apply effectively, ensure your CV highlights tangible achievements, and your cover letter expresses your passion for sales and knowledge of the Zimbabwean market.