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2 days ago
Yes Financial Group is a growing Microfinance Institution focused on providing accessible and reliable financial solutions to individuals and businesses. The company is committed to responsible lending, financial inclusion, and customer-centered service. Team members collaborate across departments to deliver innovative products that support financial stability and growth for clients. Joining Yes Financial Group offers opportunities to contribute to strategic initiatives, develop professional skills, and support the financial well-being of communities. Yes Financial Group is looking for an energetic, creative, and outgoing Marketing Officer to join its team at Head Office. The role sits at the heart of the company’s growth strategy, supporting branches across its network, including rural areas, to market loan products while driving brand presence through social media, campaigns, and community engagement. The position offers an opportunity for a self-starter who thrives on building relationships, spotting opportunities, and bringing fresh ideas to a fast-moving microfinance business. Prior formal marketing experience is preferred but not required. Initiative, creativity, and the ability to connect with people are highly valued.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-08-26
Key Responsibilities
- Supporting branches across the network to market loan products.
- Conducting market research and analysing trends.
- Developing and supporting effective marketing campaigns.
- Managing social media presence and audience engagement.
- Supporting lead generation and sales-related activities.
- Understanding customer needs and supporting conversion strategies.
- Supporting community engagement and brand-building initiatives.
- Collaborating with internal teams and external stakeholders.
Requirements
- Strong market research and marketing skills to analyse trends, segment audiences, and develop effective campaigns.
- Excellent communication skills to craft clear messages and interact confidently with internal teams and external stakeholders.
- Social media marketing skills to manage online presence, engage audiences, and optimise content across platforms.
- Sales-related skills to support lead generation, understand customer needs, and collaborate with operations teams on conversion strategies.
- A diploma or degree in Marketing, Business, Communications, or a related field is beneficial.
- Experience in financial services or a similar regulated industry is an advantage.
- Familiarity with digital marketing tools and analytics is an advantage.
- Strong organisational skills and attention to detail.
- The ability to work effectively in a fast-paced, team-oriented environment.
- Initiative, creativity, and strong relationship-building skills.
How to Apply
Apply by email: [email protected]
Frequently Asked Questions
What qualifications do I need to become a Marketing Officer at a financial services company like Yes Financial Group?
Most employers in Zimbabwe look for a degree or diploma in Marketing, Business Studies, or a related field, often from institutions like UZ, NUST, or a polytechnic. A CIM (Chartered Institute of Marketing) qualification or similar professional certification is highly valued. Experience in financial services or banking marketing is an added advantage.
What are the typical day-to-day responsibilities of a Marketing Officer in Zimbabwe's financial sector?
You can expect to plan and execute marketing campaigns, manage social media pages, prepare promotional materials, and support brand awareness initiatives. The role usually also involves market research, writing reports, coordinating events, and liaising with media houses or advertising agencies. Field visits to branches or client sites are common in the financial services industry.
How do I apply for this role, and what do Zimbabwean employers typically look for?
Applications are usually submitted via email or through the company's careers page, with a CV, cover letter, and certified copies of qualifications. Employers generally look for relevant experience, strong communication skills, computer literacy (especially MS Office), and evidence of past campaign work. Tailor your CV to highlight measurable achievements rather than just listing duties.
What benefits can I expect as a Marketing Officer in Zimbabwe?
Common benefits include medical aid contributions, pension fund participation, and annual leave as stipulated under Zimbabwean labour law. Some employers also offer performance bonuses, airtime or data allowances, and transport support. Specific packages vary by employer and should be confirmed during the offer stage.
What is the career progression path for a Marketing Officer in Zimbabwe?
A typical path moves from Marketing Officer to Senior Marketing Officer, then Brand Manager or Marketing Manager, and eventually Head of Marketing or Chief Marketing Officer. Progression depends on performance, further qualifications such as an MBA or CIM diploma, and the size of the organisation. Moving between industries, for example from microfinance to banking or telecoms, is also common for faster growth.
What is the work culture like for marketers in Zimbabwe?
Workplaces tend to be formal but relationship-driven, with respect for hierarchy and punctuality strongly expected. Marketers often work beyond standard hours during campaigns, product launches, or month-end targets, especially in the competitive financial services space. Networking and maintaining good relationships with clients, media, and regulators like the RBZ are important parts of the culture.