Build and Protect Brand Equity: Establish Kutsaga as a modern, professional, and innovative leader in the agricultural research sector through consistent brand awareness initiatives.
Drive Digital Transformation: Lead the institution’s transition toward digital-first customer engagement by managing modern tools like the WhatsApp chatbot and CRM systems.
Execute Impactful Growth Strategies: Develop and implement comprehensive marketing campaigns that reach beyond traditional borders, specifically targeting market research and diaspora engagement.
Enhance Customer Relationships: Act as the primary driver for customer relationship management, ensuring that both digital and physical interactions (such as events and travel-based engagement) align with Kutsaga’s credible and opportunity-driven image.
Drive Digital Transformation: Lead the institution’s transition toward digital-first customer engagement by managing modern tools like the WhatsApp chatbot and CRM systems.
Execute Impactful Growth Strategies: Develop and implement comprehensive marketing campaigns that reach beyond traditional borders, specifically targeting market research and diaspora engagement.
Enhance Customer Relationships: Act as the primary driver for customer relationship management, ensuring that both digital and physical interactions (such as events and travel-based engagement) align with Kutsaga’s credible and opportunity-driven image.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-06-05
Key Responsibilities
- Digital Ecosystem Management: Oversee and optimise the Kutsaga WhatsApp chatbot and digital engagement platforms.
- Brand Stewardship: Build and maintain brand awareness as an innovative leader in agricultural research.
- Campaign Excellence: Plan, execute, and monitor impactful marketing campaigns across multiple channels.
- CRM & Engagement: Manage customer relationships and enhance digital interactions with diverse stakeholders.
- Market Intelligence: Conduct market research and diaspora engagement strategies to expand our reach.
- Event Coordination: Lead the marketing logistics for institutional events and exhibitions.
Requirements
- Academic Foundation: A Bachelor’s degree in Marketing, Digital Marketing, Media and Communications, or a related Business field.
- Digital Marketing Expertise: Proven experience in managing digital ecosystems, with a specific focus on WhatsApp chatbot management and automated customer engagement tools.
- CRM Proficiency: Practical knowledge of Customer Relationship Management (CRM) systems to drive digital engagement and track customer interactions.
- Strategic Campaigning: A track record of planning and executing impactful marketing campaigns that build brand awareness.
- Market Intelligence: Experience in conducting market research and developing targeted strategies, including diaspora engagement.
How to Apply
Interested candidates should send an application letter, a detailed CV, and certified copies of qualifications addressed to [email protected] not later than the 5th of June 2026. Clearly indicating in block letters, the position MARKETING OFFICER. Only shortlisted candidates will be responded to.
About the Company
Kutsaga Research is a pivotal agricultural organization based in Zimbabwe, known for its significant contributions to the nation's tobacco sector. This esteemed entity holds the crucial responsibility of recommending all tobacco varieties approved for sale across Zimbabwe. Such recommendations are paramount, influencing cultivation practices and ensuring the standard of tobacco products within the country. The organisation's headquarters are situated at the world-renowned Kutsaga Research Station, a hub of excellence in agricultural science. Through its dedicated research and authoritative guidance, Kutsaga Research plays an indispensable role in the sustainability and growth of Zimbabwe's tobacco industry.
Pioneering tobacco research and variety recommendations for Zimbabwe.
Website: https://kutsaga.co.zw/about-us/
Frequently Asked Questions
What qualifications are typically required for a Marketing Officer role in Zimbabwe?
Most employers seek a degree or diploma in Marketing, Business Studies, or Communications from a recognized institution. Practical experience through internships or entry-level roles is highly valued alongside academic qualifications.
What are the common day-to-day responsibilities of a Marketing Officer in Zimbabwe?
You would typically manage social media platforms, create engaging content, assist with promotional campaigns, and conduct market research specific to local trends. Expect to collaborate with sales teams to achieve business objectives and enhance brand visibility.
What is the typical work culture and expectations for a Marketing Officer in a Zimbabwean company?
Zimbabwean workplaces often value respect, diligence, and a strong work ethic, with an emphasis on teamwork and initiative. Punctuality and adaptability to evolving market conditions and customer needs are also highly regarded.
What are the realistic career progression paths for a Marketing Officer in Zimbabwe?
With demonstrated success and further training, a Marketing Officer can progress to roles like Senior Marketing Officer, Marketing Manager, or Brand Manager. Specialization in digital marketing, public relations, or sales management are also common growth trajectories.
What typical benefits can a Marketing Officer expect to receive in Zimbabwe?
Standard benefits usually include annual leave, sick leave, and contributions to the National Social Security Authority (NSSA) pension scheme. Some companies may offer medical aid, transport allowances, or performance-based incentives, but these vary by employer.
How should I apply, and what do Zimbabwean employers look for in a Marketing Officer?
Your application should highlight practical skills in digital marketing, content creation, and strong communication abilities relevant to the Zimbabwean market. Employers seek proactive, results-oriented candidates who can demonstrate initiative and an understanding of local consumer behavior.