Job Description To grow market awareness, generate qualified sales opportunities and strengthen customer relationships through coordinated digital marketing and field engagement. The officer promotes the company’s industrial fasteners and hardware, identifies customer requirements, develops a reliable prospect pipeline and supports the sales team in converting enquiries into profitable business.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-09-17
Key Responsibilities
- Prepare and implement weekly and monthly digital marketing activities aligned with the Sales Supervisor’s targets and campaign priorities.
- Manage approved company channels, including LinkedIn, Facebook, Instagram, WhatsApp Business, email and online business listings.
- Create accurate, professional content such as product photographs, short videos, graphics, technical highlights, promotions, customer success stories and company updates.
- Maintain a current digital catalogue covering product names, specifications, grades, sizes, finishes, applications and approved images.
- Respond promptly to online enquiries, capture complete prospect details and route qualified opportunities into the sales follow-up process.
- Plan segmented email and WhatsApp campaigns for contractors, mines, manufacturers, retailers, utilities and other target groups.
- Monitor reach, engagement, enquiries, lead sources and conversions; recommend improvements based on performance data.
- Ensure every public message follows approved branding, pricing, technical and confidentiality requirements.
- Conduct planned visits to prospects and existing customers within assigned territories, following an approved weekly itinerary.
- Present the company’s product range and supply capabilities to procurement officers, engineers, project managers, contractors, retailers and business owners.
- Identify customer requirements, including specifications, quantities, purchasing cycles, project timelines, decision makers and competitor products currently used.
- Prospect at construction sites, industrial areas, mines, factories, workshops, hardware stores and institutional procurement departments.
- Identify tenders, maintenance shutdowns, infrastructure projects and other events likely to generate demand for industrial fasteners or electricity-line hardware.
- Distribute approved catalogues, samples and promotional materials, maintaining records of all items issued.
- Gather reliable market intelligence on demand, price movements, competitor activity, stock availability and unmet customer needs.
- Represent the company professionally at trade fairs, exhibitions, industry meetings and customer events.
- Generate qualified leads in line with agreed weekly and monthly targets.
- Record each lead’s contact details, business profile, product requirement, estimated quantity or value, urgency and next action in the approved register or CRM.
- Qualify opportunities according to need, purchasing authority, timing, commercial potential and probability of conversion.
- Coordinate with the Sales Supervisor and sales team on quotations, samples, follow-up dates and account-development actions.
- Follow up digital and field enquiries until the opportunity is converted, formally deferred or closed with a recorded reason.
- Help reactivate dormant accounts and identify cross-selling opportunities among existing customers.
- Escalate technical questions, complaints, delivery concerns and significant customer risks to the responsible department without delay.
- Develop working knowledge of bolts, nuts, washers, threaded rod, specialised fasteners, related hardware and their common applications.
- Understand relevant product terminology, dimensions, materials, grades, finishes and customer quality expectations.
- Use only approved technical information, and obtain technical confirmation before recommending products for safety-critical applications.
- Stay informed about target industries, new projects, procurement patterns and changing customer requirements.
- Submit daily field activity records and concise weekly reports to the Sales Supervisor.
- Maintain complete, accurate and current customer, prospect, campaign, sample and follow-up records.
- Report monthly on visits, campaigns, enquiries, leads, quotations, conversions, customer feedback, competitor intelligence and recommended actions.
- Account for approved field expenses, promotional materials and samples using the required supporting documents.
- Attend sales meetings, present progress against targets and implement agreed corrective actions.
- Any other duties as assigned. This may include deliveries, preparing orders and other day to day activities as assigned by the supervisor.
Requirements
- Diploma or degree in Marketing, Sales, Business Management, Digital Marketing, Communications or a related discipline.
- At least two years’ relevant experience in marketing, field sales, business development, customer acquisition or a comparable commercial role.
- Practical experience managing business social-media accounts, digital campaigns and customer databases.
- Experience in manufacturing, industrial products, construction materials, engineering supplies or hardware is an advantage.
- Proficiency in Microsoft Office, email, internet research, WhatsApp Business and basic content-production tools.
- A valid driver’s licence.
How to Apply
Apply by email: [email protected]
Phone: +263714193169
Phone: +263714193169
About the Company
Industrial Bolts & Hardware is a Zimbabwe‑based supplier of industrial and automotive fasteners. Located at 707 Midlands Township, off Simon Mazorodze Road behind Reg Harris Service, the company serves clients across the country. It stocks a range of bolts, nuts, washers and related hardware for manufacturing, mining and vehicle maintenance sectors. Customers can reach the sales team via [email protected] or [email protected] for inquiries and orders.
Industrial Bolts & Hardware – Supplying Zimbabwe’s Fastener Needs
Website: http://indbolts.co.zw/
Frequently Asked Questions
What qualifications or certifications are typically required for a Marketing Officer role in Zimbabwe?
Usually a diploma or degree in Marketing, Business Administration, or a related field from a recognized institution; some employers also value certifications such as CIM (Chartered Institute of Marketing) or Google Ads/Analytics. Practical experience through internships or volunteer work can strengthen an application.
What are the common day-to-day responsibilities of a Marketing Officer in Zimbabwe?
They assist in developing and executing marketing campaigns, manage social media accounts, create promotional materials, and coordinate events or product launches. They also monitor market trends, gather customer feedback, and report on campaign performance to senior marketing staff.
What is the typical work culture and expectations for Marketing Officers in Zimbabwean companies?
Workplaces often emphasize teamwork, adaptability, and a results‑oriented mindset, with regular meetings to align on brand goals. Punctuality, professional dress, and respect for hierarchical communication are valued, while initiative in proposing new ideas is encouraged.
What realistic career progression paths exist for a Marketing Officer in Zimbabwe?
After gaining experience, one can advance to Senior Marketing Officer, Marketing Manager, or Brand Manager roles, often overseeing larger budgets and teams. Further growth may lead to positions such as Marketing Director or Head of Marketing, especially with additional qualifications or proven success in driving sales.
What benefits are commonly offered to Marketing Officers in Zimbabwe?
Employers typically provide paid annual leave (often 20‑25 days), sick leave, and public holidays; many also offer medical aid contributions, pension or provident fund schemes, and sometimes transport or housing allowances. The exact package varies by organization size and sector.
How should a job seeker apply for a Marketing Officer position in Zimbabwe, and what do employers look for?
Applications usually require a tailored CV and cover letter highlighting relevant education, marketing projects, and measurable results; submitting via online job portals, company websites, or recruitment agencies is common. Employers seek candidates with strong communication skills, creativity, basic digital marketing knowledge, and a demonstrable understanding of the local market.