Head of Digital – TBWA 275 views

TBWA is looking for a highly creative and enthusiastic individual to join its Digital Department as Head of Digital. Reporting to the General Manager, the Head of Digital is responsible for building; managing digital marketing solutions; delivering process enhancements and solutions on time and at a quality essential to supporting business marketing objectives

Key responsibilities

• Identifying and analyzing dimensions of client positioning and determining digital benefit strategies.
• Recommend, design, and implement digital projects to increase clients’ ROI
• To actively pursue business development opportunities with client accounts, selling additional services whenever possible.
• Support the delivery of new business into TBWA through leadership and involvement in pitch project works and delivery.
• Measure and report the performance of all digital clients and assess against goals (ROI and KPIs).
• Developing key relationships with clients.
• Work with the Team Leader in the general administration of the department i.e. company policies, business marketing plans, etc.
• Actively support and involve team members at the appropriate times to resolve business issues, conflict, and client needs.
• People management and ensuring high productivity of the Digital team.

Qualification* and Experience

• Degree in Marketing, Business Administration or equivalent.
• 3 years of experience in a similar or related role.
• In Depth knowledge of SEO, data analytics, social media marketing, paid media, email marketing, CRM, marketing automation and digital marketing analytics tools.
• Excellent presentation, communication, and negotiation skills, with experience liaising with clients at a senior level.
• Very good financial and commercial skills.
• In-depth knowledge of online marketing tools and technology.