Commercial Manager 755 views

Commercial Manager

Definition of Role

• The Commercial Manager has the dual responsibility for producing and managing the sales and marketing strategies; expanding the company’s customer base and ensuring its strong brand presence. The Commercial Manager must build strong relationships with existing and potential clients, increase sales, and assure excellence in delivery experience.

Duties and Responsibilities

• Define and deliver the broadcast sales and marketing strategy
• Reviewed quarterly and adjusted accordingly
• Build and maintain close collaborative working relationships with clients and perspective clients
• Provide insight into the broadcast market landscape, background to deals, alternatives etc.
• Proactively provide information to wider sales teams and support broadcast sales activities across the business
• Collaborate with sales teams to identify market opportunity and product development
• Develop relationships with internal and external stakeholders to manage a broad range of briefs in line with commercial and communication objectives
• Support building of long-term relationships with our broadcast partners
• Monitor delivery of contracted facilities, liaising with internal and external vendors
• Collect client feedback on a regular basis
• Organize and manage marketing efforts to raise awareness
• Manage after-sales activities
• Day to day management of the sales pipeline
• Collaborate with internal departments on all broadcast related opportunities and activities
• Coordination of incoming information from clients
• Attendance at functions, conferences and events to support broadcast activities
• Provide monthly reports & feedback on Market Trends
• Familiarity with managing customer interactions, negotiating contracts, and responding to Invitations to Tender

Education and Experience
• Degree in Marketing /International Marketing
• A Master’s Degree is an added advantage
• 3 years experience in a Media/ Radio Station set up
• Digital Marketing experience critical

Send your CV and scanned copy of certificates [email protected] copying [email protected]