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Lead the organic visibility of Nash Holdings and its brands across social media, websites, search engines, YouTube and AI-driven discovery platforms. The role requires strategic thinking, original content development and hands-on execution.
Job Summary
- Employer: Nash Holdings
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-09-14
Key Responsibilities
- Build & execute a Group-wide brand visibility and content strategy.
- Create cross-brand content calendars, campaigns and original content series.
- Lead content from concept and scripting through production, publishing, repurposing and performance review.
- Grow organic audiences across YouTube, TikTok, Instagram, Facebook and LinkedIn.
- Improve SEO, website content, YouTube discovery and digital authority.
- Explore AI search, AEO and GEO, using AI to improve content and research workflows.
- Track organic traffic, rankings, reach, engagement, retention and audience growth.
Requirements
- Proven experience in brand management, content strategy, social media or digital content.
- Strong SEO, storytelling, video production, content coordination and analytics skills.
- Practical knowledge of AI tools, YouTube and major social platforms.
- Ability to generate original ideas, coordinate multiple brands and demonstrate measurable results.
How to Apply
Apply by email: recruitment@nashpaints.co.zw
About the Company
Nash Furnishers is a well-established retail company operating within Zimbabwe's vibrant market. The enterprise specializes in offering a comprehensive range of superior furniture and essential electrical appliances. Their product catalogue spans various categories, including refrigeration units and other key household items designed to meet consumer needs. Frequently, Nash Furnishers provides attractive promotions, such as discounts on selected furniture, making quality products more accessible. The company positions itself as a reliable destination for Zimbabweans seeking durable home furnishings and modern electronics.
Superior furniture and electricals for Zimbabwean homes and businesses.
Website: https://nashfurnishers.co.zw/
Frequently Asked Questions
What qualifications or certifications are typically needed for a Brand Visibility Officer in Zimbabwe?
A degree in marketing, communications, or business is commonly required, with practical experience in brand activation or field marketing highly valued. Certifications in digital marketing or social media management can give you an edge, but local employers often prioritize hands-on experience and knowledge of the Zimbabwean market.
What are the typical day-to-day responsibilities for this role?
You would oversee brand presence at retail points, coordinate promotional events, and ensure consistent messaging across physical and digital channels. Daily tasks often include liaising with merchandisers, monitoring competitor activity, and reporting on campaign visibility metrics to the marketing team.
What is the local work culture and expectation like for marketing roles in Zimbabwe?
Workplaces tend to be formal but collaborative, with a strong emphasis on meeting targets and respecting hierarchy. You should expect to work beyond standard hours during campaign launches, and proactive problem-solving is valued, especially in managing informal trade channels. Networking within the local business community is also important for success.
What career progression opportunities exist for a Brand Visibility Officer in Zimbabwe?
This role typically leads to senior brand or marketing management positions, such as Brand Manager or Marketing Manager, especially after demonstrating successful field campaigns. You could also move into sales or business development, as the visibility role gives you strong market insights and stakeholder relationships. Further studies or professional marketing certifications can accelerate growth.
What kind of benefits do employers in Zimbabwe typically offer for this position?
In addition to a basic salary, many employers provide transport or fuel allowances, medical aid, and pension contributions, though these vary by company. Leave entitlement usually follows the Labour Act, with at least 30 days per year, and some firms offer performance-based bonuses. Confirm the full package during interviews, as benefits can differ significantly between organizations.
How should I apply and what do Zimbabwean employers look for in a candidate?
Apply directly through the company's official channels or via reputable local job portals, ensuring your CV highlights measurable achievements in brand visibility or marketing campaign experience. Employers look for candidates who understand Zimbabwe's diverse retail landscape, from formal supermarkets to flea markets, and who can show initiative in low-resource settings. Tailor your application to emphasize local market knowledge and practical problem-solving.
