Brand and Product Manager (Software Products)

The brand & product Manager is responsible for leading & Managing our software products & brand strategy both in-house & through the channel of our key retail partners. The ideal candidate is self motivated, has a growth mindset & is capable of driving change into the organisation. The person has a deep knowledge strong background of both software & digital marketing including PPC, Email marketing, merchandising, social media, on-sight search & analytics. Flexibility & willingness to work at both a strategic & tactical level is required. This person will work collaboratively with Sales & marketing teams to spearhead the strategy & foundational structure of our software marketing operations. As this is a new role for our organisation, we are looking for a candidate who is able to lead by example, while providing instruction & education to other team members along the way.

Key Responsibilities:

*Developing and implementing strategies for marketing*Improving brand recognition and reputation*Analyzing market trends and competitors’ methods*Setting brand standards, mission, and goals*Improving the brand’s reach to customers*Researching consumer markets and opportunities*Collaborate with campaign managers, creative team, and directors*Creating go-to marketing strategies for brand to build brand loyalty*Supervising campaigns to ensure brand consistency*Estimating and establishing cost parameters, budgets, campaigns, and potential ROI*Reporting performance and assess against goals for ROI and KPIs*Leading creative development of brand and marketing*Researching and tracking performance and reactions*Managing company and client expectations*Reviewing timeframes and budgets*Attending networking events to build brand name recognition*Reviewing success of campaign and developing ways to improve on brand recognition*Building a following for brand on social media with creative team*Consistently brainstorming and collaborating with team for new ideas and strategies

Interested and suitably qualified candidates should submit certified copies of academic and professional qualifications and curriculum vitae including contact details and at least two traceable references as well as a motivational letter(1 page) no later than 1 March 2019 to [email protected] or make physical submission on envelope clearly marked post being applied for at adress: 100 Nelson Mandela Ave, 3rd floor Beverly court building, Harare, Zimbabwe.