Sales And Marketing Executive – Zimpapers 1306 views

DUTIES 

• Selling and marketing content to potential markets
• Selling and Marketing Airtime for the television station.
• Develop the department’s annual plan, forecast and budget for department.
• Plan and coordinate services and work schedules with the Head of Sales and Marketing.
• Ensure quality service delivery and customer’s satisfaction.
• Develop and pursue strategic creative briefs in support of the company’s goals and meet revenue objectives.
• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
• Develop pricing strategies, balancing station’s objectives and customer satisfaction.
• Formulate, direct and coordinate marketing activities and policies to promote the products and services.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
• Initiate market research studies and analyze their findings.
• Conduct economic and commercial surveys to identify potential markets for products and services.
• Monitor customer preferences to determine focus of sales efforts.
• Experience in developing and managing client relationships.

PERSON SPECIFICATION

• Candidates should have an upper first class Degree in Marketing 25+ years
• 5 years’ experience as a Sales & Marketing Executive in a broadcasting environment.
• Ability to travel and can attend events and conferences at short notice.
• Must be a member of a professional body i.e. MAZ
• Be self-motivated and have a self driven sense of achievement