Social Media Marketing Specialist 190 views

JOB DESCRIPTION

PURPOSE:

• To promote and strengthen the organisation’s brand using social media platforms such as Twitter, Facebook and LinkedIn by posting promotional content and interacting with the customer base.
• To assist with day-to-day operations, in particular around business development, client management and events management

KEY RESPONSIBILITIES

Marketing:

• Organising and running marketing campaigns over social media platforms
• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with the organisation’s brand and social media strategy
• Scheduling social media posts using applications
• Interacting with customers and dealing with customers’ inquiries
• Proposing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analysing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns

Operations / Business Development

• Building alliances and partnerships with other organizations
• Identifying the client’s requirements and expectations for each event.
• Liaising with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
• Performing all event set-up, tear down, and follow-up processes.
• Maintaining event budgets.
• Conducting final inspections on the day of the event to ensure everything adheres to the client’s standards.
• Assessing and providing feedback on customer satisfaction.

QUALIFICATIONS AND EXPERIENCE

• Marketing experience is a must
• Events / Operations or any other related experience
• Well-organized with excellent multi-tasking abilities.
• A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
• Strong communication and presentation skills
• Outstanding vendor management skills
• Photo and video-editing experience
• Analytical ability
• An ability to multitask, to work on a number of projects at once
• Problem solving skills