SIGITAL ACCOUNT MANAGER 204 views

Vacancy

Role Purpose

The Digital Account Manager will lead the creation, and execution of digital and social media campaigns that drive brand visibility, audience engagement, and business growth for both The Marketing House and its clients. This role ensures that all digital activities are aligned with client objectives, leveraging data-driven insights and platform expertise (especially Meta Business Suite) to deliver measurable results.

This role acts as the bridge between strategy and execution — combining creative content development with analytical performance management — while overseeing the day-to-day management of multiple social media accounts. Additionally, the role is responsible for managing a team member and continuously improving digital marketing practices within the agency.

Role Responsibilities

1. Develop and Execute Digital & Social Media Strategies

Work with the General Manager to develop tailored social media strategies aligned with the clients’ overall marketing objectives.
Support the General Manager with the presentation of strategic plans to clients and internal stakeholders for approval.
Work with the General Manager to set clear KPIs and campaign goals for each client project.

2. Content Planning, Creation & Publishing

Design and manage monthly content calendars for multiple client accounts.
Create engaging and brand-appropriate content (copy, reels, stories, carousels).
Collaborate with designers and videographers for high-quality visual content production.
Ensure timely scheduling and publishing of content through Meta Business Suite and other relevant platforms.

3. Social Media Account Management & Community Engagement

Oversee daily management of client social media accounts (Facebook, Instagram, LinkedIn, TikTok).
Monitor comments, messages, and brand mentions, ensuring timely responses and community interaction.
Manage crisis communication on social platforms in collaboration with General Manager and Client Account Manager.

4. Paid Advertising Campaign Management (Meta Platforms & Beyond)

Plan and execute paid advertising campaigns on Facebook, Instagram, and other relevant platforms.
Conduct audience research, segmentation, and targeting for optimal ad performance.
Monitor and make recommendations to adjust campaigns in real-time based on performance data.

5. Analytics, Reporting & Performance Optimisation

Track and analyse social media metrics using Meta Business Suite Insights, Google Analytics, and other tools.
Produce monthly performance reports with actionable insights.
Recommend and implement optimization strategies to improve engagement, reach, and conversions.
Conduct competitor analysis and benchmark performance against industry standards.

6. Collaboration

Supervise and manage social media team members.
Provide guidance on content creation, account management, and client servicing.
Foster a collaborative environment with internal teams (creative, strategy, production).
Manage workflow, task allocation, and ensure deadlines are consistently met.

7. Continuous Learning & Innovation

Stay up to date with platform updates, algorithm changes, and emerging digital trends.
Experiment with new content formats, tools, and strategies to keep clients ahead of the curve.
Share knowledge and best practices with the team through training sessions and workshops.

Core Skills and Traits

Minimum of 3-5 years of experience in social media management or digital marketing, preferably in an agency environment.
Proven experience managing multiple client accounts and projects simultaneously, with a strong track record of delivering measurable results.
Advanced proficiency in Meta Business Suite, including content scheduling, page management, ad campaign creation, audience targeting, and analytics.
Strong content development skills, including copywriting, and visual content planning.
Demonstrated expertise in paid social media advertising across Meta platforms (Facebook & Instagram), with experience in budget optimization and performance tracking.
Excellent verbal and written communication skills, with the ability to clearly present strategies, insights, and recommendations to clients and internal teams.
Strong organisational and time-management skills, with the ability to prioritise tasks, manage deadlines, and maintain attention to detail under pressure.
Data-driven approach with proven ability to analyse performance metrics, interpret insights, and optimise campaigns for better results.
Experience in mentoring or leading junior team members, fostering collaboration, and ensuring high-quality output across digital activities.
A genuine passion for digital marketing, social media trends, and continuous learning to stay ahead in a fast-evolving digital landscape.
Driver’s licence (manual) for attending client meetings and production shoots as needed.

Education

· Preferred Diploma or Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Advanced degrees or certifications are a plus.