MARKETING & STAKEHOLEDR ENGAGEMENT OFFICER 212 views

VACANCY

Applications are invited from suitably qualified candidates to fill the following post:

Marketing and Stakeholder Engagement Officer

Main Purpose of the Job

Developing and implementing an internal marketing programme. Supporting the Director Operations in day-to-day marketing activities. Planning, developing and delivering marketing programmes as agreed within timescales.

Duties and responsibilities

• Preparing, planning the publication of all publicity material to maximize brand promotion.
• Creating marketing campaigns working with communications
• Creating and developing new innovative ways to market the road safety message
• Contributing to the annual sales and marketing plan.
• Evaluating the effectiveness of all marketing activities.
• Assist in the implementation of marketing strategies
• Raise brand awareness by organizing and attending marketing events and activities and submitting reports thereafter for executive decision making.
• Collaborate with communications and vendors to promote success of activities that will enhance the company’s presence.
• Use metrics to evaluate ventures after completion, having seen them from start to finish.
• Prepare marketing material content for publishing and ensuring proper distribution after approval.
• Research market to identify growth sectors and opportunities.
• Conduct market research to identify target markets, customer preferences, and industry trends, and submit the findings to the Director for refinement of marketing strategies.
• Monitor and analyse the performance of marketing campaigns, using metrics such as lead generation, conversion rates, and return on investment (ROI), and make necessary adjustments to optimize results.
• Coordinate and attend promotional events, trade shows, and exhibitions to represent the company and promote its products or services.
• Update Management on the latest marketing trends, tools, and techniques, and continuously seek opportunities for innovation and improvement.
• Identify potential partners and initiate contacts after approval from Management.

Marketing requirements and qualifications

• Degree in Marketing or any related field.
• Master’s degree is an added advantage.
• At least three (3) years relevant experience in Marketing.
• Knowledge of graphic designing and e-marketing an added advantage.
• Outstanding organizational and time-management skills.
• Excellent communication and interpersonal skills.
• Strong computer skills.
• Ability to work with minimum supervision.