MARKETING OFFICER – ZINARA 188 views

VACANCY 

Zinara – Marketing Officer 

ZINARA

Applications are invited from suitably qualified candidates to fill the following post.

MARKETING OFFICER (D1) x 2

MAIN PURPOSE OF THE JOB

The position exists to plan, develop, and implement the organization’s marketing activities and campaigns. The incumbent reports to the Marketing Manager.

DUTIES AND RESPONSIBILITIES

1. Develop programmes and tactics to make the ZINARA brand visible and to drive qualified traffic to the organization’s front door.

2. Build strategic relationships and partner with key stakeholders, agencies, and vendors etc to enhance the brand visibility and positioning.

3. Prepare content for publication of marketing material and monitor distribution.

4. Deploy successful marketing campaigns and own their implementation from ideation to execution.

5. Support and coordinate branding of the organization’s operational assets and infrastructure as well as human resource.

6. Intensify advertising campaigns online and traditional media.

7. Engage in new products development cycles.

8. Develop new markets for new and existing products.

9. Oversee advertising and promotional campaigns for products on a variety of media.

10. Contribute in preparation of the marketing plan, digital marketing plan, social media plan.

11. Prepare a calendar of events quarterly.

12. Plan for branded collaterals and branding assets including banners and displays.

13. Plan for marketing/custons, exhibitions, media coverage and roadshows among others.

14. In liaison with the Marketing Manager, prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds appropriately.

15. Manage department expenditure.

16. Implement expenditures and acquittals in line with organizational policies.

17. Develop and support client experience and contact center services.

18. Develop customer loyalty programmes.

19. Organize training on customer service.

20. Contribute in the creation of a database.

21. Make use of a variety of organic and paid acquisition channels for content creation, content curation, pay per click campaigns, event management, lead generation campaigns, copywriting, and performance analysis.

22. Measure and report on the performance of marketing campaigns and metrics, gain insight and assess against goals set by Executive management.

23. Research on current and emerging market trends.

24. Create marketing material from white papers to hard copy brochures and case studies.

25. Integrate use of Al in content development and curation.

26. Supervise and support reporting of digital performance of the brand.

27. Adhere to data privacy principles in publishing and maintaining sites.

QUALIFICATIONS AND WORK EXPERIENCE

• 5 O’levels including English.

• 2 A level passes or equivalent.

• Degree in Marketing or equivalent.

• Professional Marketing Qualification, CIM or IMM or equivalent.

• Relevant professional membership.

• 2 years’ relevant work experience.