Marketing Officer 332 views

Applications are invited from suitably qualified and experienced candidates to fill the position of Marketing Officer

JOB PURPOSE

The position exists to plan, develop, implement, and monitor the overall business marketing strategy for ZINARA. Oversee the organization’s marketing activities and campaigns. You will be the one to ensure that all marketing operations are successful in meeting the goals set by management.

DUTIES AND RESPONSIBILITIES

Contributing to the implementation of marketing strategies and activities
Supporting the PR and Marketing manager in overseeing the department’s marketing operations
Organizing and attending marketing activities or events to raise brand awareness.
Plan advertising and promotional campaigns for products or services on a variety of media (social media, website print etc.)
Liaise with stakeholders to promote products and services to enhance the company’s presence.
Prepare content for the publication of marketing material and oversee distribution.
Conduct market research to identify opportunities for promotion and growth.
Write, edit, and proofread marketing material for use in different channels.
Preparing marketing budgets and monitoring expense
Track and record project results and amend marketing measures.
Identify, study and test market patterns and trends.
Help create customer database.
Research to target the best audience and maximize reach.
In liaison with the PR and Marketing Manager, develop effective marketing and sales campaigns.