Marketing Officer 218 views

The main purpose of this role is to ensure that all marketing initiatives & efforts add the highest value to the business through the successful implementation of effective marketing plan and to deliver on the Company’s objectives.

Duties And Responsibilities

• Assisting the Group Marketing Executive in the development and execution of marketing strategies to defend and ensure revenue growth across the business.

• Assisting in the development and management of the annual marketing budget.

• Developing communication strategies to drive key product USP’s.

• Ensuring adherence to brand guidelines on all marketing related material in the public domain.

• Overseeing the writing and production of all marketing briefs and collaborating with advertising agencies.

• Assisting in the planning and coordination of all corporate events.

• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence.

• See all ventures through to completion and evaluate their success using various metrics.

• Overseeing production of marketing material including but not limited to brochures and newsletters.

• Planning and executing all exhibitions and leading generation initiatives.

• Liaising with the research team to gather customer insights for product development and provide input to product development team.

• Periodical assessment of marketing and competitor intelligence.