Marketing Officer 760 views

Responsible for all marketing strategies and activities within the company. Oversees the marketing department and provides direction and feedback on major projects. Makes key decisions regarding branding and sales. Works with other company officers to set the overall direction and objectives for service offerings.

Marketing Officer Job Duties:
• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies.
• Uses research findings and analysis to provide direction to the operations and transport managers regarding upcoming marketing projects, new services and overall strategy.

• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities.
• Approves all marketing campaigns and plans before they are implemented.

• Weighs in on important decisions involving service advertising, media channels, and branding.
• Maintains the department’s budget and ensures all marketing activities are cost-effective.
• Monitors marketing and sales performance and adjusts strategies as needed
• Adheres to and implements all company policies and procedures

Marketing Officer Skills and Qualifications:
– Advanced Degree in Marketing, Transport Logistics, Business, or a related field.
– Extensive marketing experience, at least 2 years’ experience.
– Understanding of Business Practices, Budgeting, Financial Knowledge.
– Knowledge of the transportation business.
– In-depth research and analysis, computer proficiency, interpersonal communication, client relationships, writing, public speaking, creativity, innovation, adaptability, leadership, managerial skills, multi-tasking, big-picture thinking

All those interested you can send your CVs to [email protected]