MARKETING MANAGER:MOBILE FINANCIAL SERVICES – NetOne Cellular (Private) Limited 431 views

NetOne Cellular (Private) Limited seeks to recruit a highly motivated, outstanding, and results-oriented individual to fill the following position.
MARKETING MANAGER- MOBILE FINANCIAL SERVICES

RESPONSIBILITY

The incumbent shall be responsible to the Head of Sales and Marketing.

KEY JOB PURPOSE

Responsible for adapting brand strategies for the company’s target market and championing the development of brand positioning, vision, and extension keys to guide all brand communication and innovation development.

PRINCIPAL JOB RESPONSIBILITIES

1. Facilitates brand communication (advertising and packaging), creation of development processes and works with advertising agencies to strategically deliver sound messages;
2. Ensues brand innovation projects, and develops innovation against the agreed brand strategy to ensure brand health;
3. Delivers sales and profit targets as well as developing consumer insights as a basis for innovation;
4. Works closely with Supply Chain Management (planning, operations, customer care, billing, sales and legal) to ensure their processes input into innovation development;
5. Spearheads a holistic understanding of consumers and customers (motivating factors driving consumers’ brand choice and usage behavior) and insights in order to enhance business growth and gain competitive advantage;
6. Delivers outstanding communication/advertising for the brand;
7. Proposes an annual brand plan that sets out brand objectives and accompanying brand strategies after a thorough internal and external environmental analysis. Brand objectives to include Market Share, Usage level (ARPU), profit margin and overall brand profitability. Brand strategics include product features, pricing and tariff structure, promotion/ communication and distribution strategies.

QUALIFICATION AND EXPERIENCE

⦁ Bachelor’s degree in Marketing or equivalent;
⦁ A thorough understanding of Mobile Financial Services;
⦁ A Minimum of 5 years of marketing experience.

COMPETENCIES

⦁ Should possess Technical training skills in all MFS product development activities;
⦁ Must understand trends and respond to customers’ wishes;
⦁ Ought to have strong communication skills.