Pachena is looking for a Marketing Manager to own its brand, positioning, messaging, and demand generation as it builds Africa’s leading workplace transparency and hiring platform.
The Marketing Manager will help define how Pachena shows up in the market, how it explains workplace transparency to employers and job seekers, and how it builds trust in a sensitive category.
Job Summary
- Employer: Pachena
- Job Type: Full-time
- Location: Harare, Zimbabwe
- Category: Marketing
- Salary: USD 1,000-1,500 per month
- Closing Date: 2026-09-24
Key Responsibilities
- Own Pachena’s marketing strategy across employers, job seekers, and ecosystem partners.
- Build a repeatable content strategy across LinkedIn, social media platforms, the website, email, partnerships, and employer-facing collateral.
- Define and refine Pachena’s positioning, messaging, and category narrative.
- Develop employer-facing assets such as onboarding decks, email templates, review campaign messaging, case studies, and launch materials.
- Create campaigns that build trust in workplace transparency and encourage review participation.
- Work with sales to improve pitch materials, objection handling, and follow-up collateral.
- Work with customer success to turn employer outcomes into testimonials, case studies, and proof points.
- Use platform data, customer insights, and market trends to create compelling thought leadership.
- Define the metrics that matter for early-stage marketing, including awareness, engagement, inbound interest, review growth, campaign conversion, and sales support.
- Manage brand consistency across all public and customer-facing materials.
- Create posts for all social media channels.
Requirements
- Senior marketing experience in B2B SaaS, marketplace, HR tech, recruitment, employer branding, media, or a trust-based consumer/business platform.
- Proven ability to build positioning and messaging from an early stage.
- Strong writing and storytelling skills.
- Experience creating content engines, launch campaigns, or founder-led marketing systems.
- Comfortable working across strategy and execution.
- Experience marketing in African or emerging markets would be highly valuable.
- Ability to work in a fast-paced, agile environment.
- Pachena is a start-up environment, therefore, the successful candidate should be able to take full ownership of the role with little direction.
- Excellent communicator and strong writer.
- Strategic but practical.
- Strong taste and judgement.
- Comfortable with ambiguity.
- Able to simplify complex ideas.
- High ownership and self-direction.
- Sensitive to brand trust, reputational risk, and cultural context.
- Able to work closely with founders and cross-functional team members.
Salary
USD 1,000-1,500 per month
How to Apply
To apply, please visit: pachena.co
About the Company
Pachena Bay is located 13 km (8.1 mi) south of Bamfield in Pacific Rim National Park at the southern end of Vancouver Island, British Columbia, Canada. It was the location of a First Nation's village that was destroyed by a tsunami in 1700.
Frequently Asked Questions
What qualifications and certifications are typically required for a Marketing Manager role at Pachena?
A degree in Marketing, Business, or a related field from a recognized institution is usually required. Professional certifications such as CIM or digital marketing credentials are highly valued in the Zimbabwean market.
What are the common day-to-day responsibilities for this position?
You will likely manage brand awareness campaigns and oversee digital marketing strategies to drive growth. This includes coordinating with creative teams and analyzing market trends to improve customer acquisition.
What can I expect regarding the work culture and expectations in Zimbabwe?
Professionalism and a strong work ethic are highly expected, often involving a blend of formal office etiquette and agile problem-solving. Networking and building strong local relationships are critical for success in the Zimbabwean business landscape.
What are the typical benefits associated with a full-time marketing role?
Standard packages often include medical aid, a pension scheme, and statutory leave days. Some employers may also provide performance-based bonuses or travel allowances depending on the contract.
What is the realistic career progression for a Marketing Manager?
Successful managers can advance to senior leadership roles such as Head of Marketing or Chief Marketing Officer. Some may also transition into general management or start their own consultancy firms.
What do Zimbabwean employers look for most during the application process?
Employers prioritize a proven track record of delivering measurable results and a deep understanding of the local consumer market. A professional portfolio showcasing successful campaigns is often a significant advantage.
