Marketing Manager 314 views

Job Summary

An opportunity has arisen for suitably qualified and self-driven candidates for the position of Marketing Manager of a Medical Aid Company. The successful candidate will be responsible for driving business performance through planning, supervision, implementation and delivering of business development and marketing activities. The incumbent must demonstrate the ability to identify opportunities and deliver effective strategies to generate results to satisfy stakeholder needs and expectations.

Duties And Responsibilities

• Developing and implementing the Sales & Marketing Strategies and Budgets.
• Develop proposals and recommendations for the business growth and ensure retention of the clientele.
• Create good working relationships with all relevant stakeholders and ensure that organizations have mutual benefit.
• Planning, development and implementation of all medical aid marketing strategies, marketing communication and public relations activities both internal and external. – Managing and developing clientele retention strategies.
• Growing the business’s clientele base and, managing the clientele relationships (CRM).
• Overseeing the development and implementation of the SAVELIFE Brand/Image and brand visibility.
• Positioning the business through coordinating with the media, SAVELIFE customers and all other stakeholders.
• Establish customer database and open feedback and communication channels through latest social Media platfoms.
• Ensure that marketing campaigns are effectively and efficiently executed in that the overall objectives are achieved, deadlines are met, and budgets are managed effectively
• Communicate with marketing staff on individual goals, and other key performance indicators and help drive productivity.

Qualifications And Experience

Person Specifications
The Ideal Candidate must possess the following:
• Degree in Marketing, or equivalent
• MBA is an added advantage.
• A minimum of five years’ experience in marketing or as a sales manager.
• Provide strategic advice to the executive.
• Knowledge on Insurance and products.( Medical Aid Products)