MARKETING EXECUTIVE TEAM LEAD – Fintech 1253 views

Fintech-Group is looking to hire a vibrant person to join the Zimbabwe office in the role of Marketing Executive Team Lead.

Roles and Responsibilities

Meet or exceed marketing targets by ensuring a positive image of the company and that company marketing plans are met on annual basis and cost-effectively
Increase brand visibility annually by enhancing brand awareness.
Actively engage in internal and external campaigns on product portfolio awareness.
Contributing to and developing marketing plans and strategies
Maintaining and updating customer databases;
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations on Marketing matters.
Communicating with target audiences and managing customer relationships;
Social media marketing – creating, managing, and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties that reflect the target market in that region.

Maintaining websites and looking at data analytics
Updating customer databases and using a customer relationship management (CRM) system
Coordinating internal marketing of products through product launches.
Promote and advertise Fintech group products through all forms of marketing media: campaigns, digital platforms and any other channels that may be availed to them
Digital and online marketing: The role will typically also involve a great deal of digital and online marketing work and need to look at analytics and come up with appropriate courses of action and ensure written and multimedia content is produced.
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
Present, promote, and advertise company products to the existing and prospective customers
Website management and upgrades.
Ensure the development of engaging online content including videos, graphics, vlogs, and blogs; monitor and analyze content success.
Prepare marketing documentation
Prepare monthly marketing reports
Any other duty that may be given to you from time to time.

Professional Qualities

Teamwork

Collaborate with relevant teams
Communicate and collaborate effectively with sales executives and the Head of Marketing
Provide feedback to relevant teams as required
Ability to collaborate effectively with top management and functional heads

Required Qualifications

Degree in Business administration, Marketing option
Minimum 5 years+ Proven experience as marketing executive team leader or similar role
Good understanding of market research techniques, data analysis, and statistics methods
Thorough knowledge of marketing best practices
Proficient in MS Office and marketing software (e.g. CRM)
Familiarity with social media and web analytics (e.g. WebTrends)
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
Experience with Graphic Design is a bonus
Excellent communication and interpersonal skills
Strong ethics and reliability