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7 hours ago
BAKER’S INN
MARKETING ASSISTANT
Applications are invited from suitably qualified and experienced candidates for the position of Marketing Assistant within Baker’s Inn Sales & Distribution, Northern Region, Harare. The successful candidate will support marketing planning and execution, brand management, market research and stakeholder engagement to strengthen brand visibility and support business growth.
Job Summary
- Employer: bakersinnzim
- Job Type: Contract
- Location: Harare, Zimbabwe
- Category: Marketing
- Closing Date: 2026-10-02
Key Responsibilities
- Support the planning, coordination and execution of marketing campaigns, promotions and events.
- Assist in brand management and marketing communications to ensure consistent brand representation.
- Conduct market research, monitor competitor activities and gather customer insights to support marketing decisions.
- Coordinate marketing materials and promotional activities across sales teams and relevant stakeholders.
- Build and maintain effective relationships with customers, agencies, internal teams and external partners.
- Monitor campaign performance, track budgets and prepare marketing reports.
- Support the coordination of multiple marketing projects, ensuring timely execution and delivery.
Requirements
- Bachelor’s Degree in Marketing or a related qualification.
- At least 1 year of relevant experience in marketing or a similar role.
- Good understanding of marketing principles, brand promotion, campaign execution and event management.
- Strong verbal and written communication skills, with the ability to engage effectively with diverse stakeholders.
- Ability to conduct market research, analyse trends and interpret data to provide actionable insights.
- Excellent organisational, coordination and multitasking skills, with the ability to meet deadlines in a fast-paced FMCG environment.
How to Apply
Apply by email: hr@bakersinnzim.com
About the Company
Bakers Inn Zimbabwe is a leading bakery and fast-food retailer operating throughout Zimbabwe, with a significant presence in Harare and other major urban centres. The company produces and distributes bread, confectionery, and savoury products through its network of retail outlets and wholesale channels across the country. Established as part of the Innscor Africa group, Bakers Inn Zimbabwe has built extensive manufacturing capabilities to serve local consumer demand. The company employs hundreds of Zimbabweans in production, distribution, and retail operations, contributing to the nation's food manufacturing sector.
Freshly baked goodness for every Zimbabwean home.
Frequently Asked Questions
What qualifications or education do I need to become a Marketing Assistant at a company like Baker's Inn in Zimbabwe?
Most employers require a Diploma or Degree in Marketing, Business Studies, or Communications from institutions like UZ, MSU, or reputable private colleges. Practical skills in social media management, basic graphic design, and Microsoft Office are highly valued. Prior internship experience or voluntary work in marketing gives candidates a competitive edge.
What are the typical day-to-day responsibilities of a Marketing Assistant in Zimbabwe?
Daily tasks include coordinating promotional campaigns, managing social media content, assisting with brand activations at retail outlets, and preparing marketing reports. You may also support field marketing teams, handle customer inquiries, and liaise with printers and suppliers for promotional materials. Flexibility to work occasional weekends during product launches is often expected.
How does the contract-based nature of this role affect job security and benefits at Zimbabwean companies?
Contract roles typically offer limited job security compared to permanent positions, with renewal depending on performance and business needs. Benefits vary by employer but may include pro-rated annual leave; medical aid and pension contributions are less common on short-term contracts. Always clarify contract duration, renewal terms, and any benefits in writing before accepting an offer.
What career progression opportunities exist for Marketing Assistants in Zimbabwe?
With strong performance, Marketing Assistants can advance to Marketing Officer, Brand Manager, or Digital Marketing Specialist roles within 2-4 years. Gaining expertise in data analytics, e-commerce, or corporate communications opens doors to senior positions. Some professionals transition to advertising agencies, FMCG multinationals, or pursue entrepreneurship in brand consulting.
What do Zimbabwean employers like Baker's Inn typically look for when hiring Marketing Assistants?
Employers prioritize candidates who demonstrate creativity, cultural awareness of local consumer behaviour, and willingness to work across diverse communities. Strong written and verbal communication in English and Shona, reliability, and a driver's licence are significant advantages. Showcasing a portfolio of past campaigns or social media content during interviews strengthens your application.
How should I apply for a Marketing Assistant position, and what documents are essential?
Submit a concise CV highlighting relevant experience, certified academic certificates, and a tailored cover letter explaining your interest in the brand. Include a portfolio or links to social media accounts you have managed. Applications are typically accepted via email, company websites, or in-person at regional offices; follow up politely if you receive no response within two weeks.
