Marketing and PR Officer 1441 views

Marketing and PR Officer

Duties and responsibilities

The Marketing and Public Relations Officer shall contribute in the implementation of Marketing and PR strategies.

Main duties and Responsibilities include:

• Support the Marketing & PR manager in overseeing the department’s operations
• Organize and attend Marketing & PR activities or events to raise brand awareness
• Implement advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Liaise with stakeholders to promote success of activities and enhance the company’s presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the production, publication of Marketing/PR material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth
• Collaborate with managers in preparing budgets and monitoring expenses
• Research and analyses market trends, competitor offerings, demographics, and other information that affects Marketing/PR strategies
• Uses research findings and analysis to provide direction to Marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
• dealing with enquiries from the public, the press, and related organisations
• organising events including press conferences, exhibitions, open days and press tours
• maintaining and updating information on the organisation’s website
• managing and updating information and engaging with users on social media sites such as Twitter and Facebook
• Identifies areas for improvement in product offerings, sales tactics, Marketing strategy, and promotional activities
• Any other duties as may be assigned by management from time to time.

Qualifications and Competencies

• BTech Degree in E-commerce, Marketing or related field
• At least 2 years relevant experience in the FMCG industry
• Strong track record in use of internet-based Marketing and PR
• Background in use of social media in business
• Clean Class 4 Drivers License
• 35 years and below

Applications should be submitted by 12 November 2018. Drop applications and detailed CVs at Slice Centre, 47 Borrowdale Road Harare or alternatively e-mailed to any of the following e-mail addresses-. [email protected] / [email protected] / [email protected]