Marketing and Business Development Manager – Institute of Directors Zimbabwe (IoDZ) 305 views

Job Summary

To provide expert advice, support, planning for developing and administering high-profile marketing initiatives, programs and research projects relating to Business Leadership and Governance development Programs. The Marketing and business Development Manager will analyse the business with a view to understand business trends with regards to product performance, Member product and experience needs, growth opportunities and predict future trends and prescribe growth solutions and initiatives

Duties And Responsibilities

1. Develop a growth strategy focused both on financial gain and customer satisfaction
   2. Conduct research to identify new markets and member needs
   3. Arrange business meetings with prospective individual and Corporate Members
   4. Domestic and international business attraction, business and industry that is in alignment with Council Strategic Initiatives.
   5. Managing advertising and marketing activities including branding, strategic research, writing, presenting, creative development and production of advertising and placement.
   6. Developing, negotiating, and implementing promotions and sponsorships for integrated local and regional advertising campaigns.
   7. Spearhead membership recruitment drive and members experience strategies to increase subscription as well as client experience.
   8. Collaborate with technical Specialists and Training work process owners to utilise data collection strategies to enhance Governance and business Leadership development initiatives.

Qualifications And Experience

1. Bachelor’s Degree in Marketing Management, E Commerce, Business, Business Development, or closely related field. A Post Graduate Master’s degree is a must.
   2. At least five years of progressively responsible experience in Managing and implementing initiatives in Business Development, Business Marketing, Public Relations, or a Business Development related field.
   3. An appreciation of corporate governance is greatly appreciated.
   4. Must have proven traceable growth strategies implemented.
   5. Digital Marketing and/or Business Analytics is a must.
   6. Professional Qualification; CIM/IMM is a must.
   7. Must be a Member of MAZ in Good Standing.

CRITICAL OR TECHNICAL COMPETENCIES REQUIRED
1. Proven working experience as a Business Development and/ Marketing Manager, Executive or a relevant role
2. Knowledge of Corporate Governance, theories and principles of high-profile marketing campaigns, sales, advertising, social media, promotion, and public relations techniques; development principles, practices, and techniques; statistical and financial analyses and presentation; laws, ordinances, regulations, and policies of various government entities as they affect the business community and Business development efforts.
3. Knowledge of Events Management and Planning.
4. Must highly possess presentation and written communication skills.
5. Able to negotiate and develop and maintain positive working relationships with numerous stakeholders.
6. Must have demonstrated well-developed interpersonal skills including the ability to communicate and liaise with people at various levels.
7. Must have good organisational skills, including the ability to manage a varied and sometimes heavy workload.
8. Ability to package information uniquely and effectively is an added advantage.