JOB DESCRIPTION
Gender: Mixed (most preferably women who qualify)
Job description
Coursely is a sophisticated Education Technology platform that provides digital learning content. Coursely is a true re-definition of Electronic Learning as it gives power of creativity to key players in education sector like teachers and education specialists.. Learners can access properly structured learning content on any device and share their learning experience on the platform.
To attain awareness of the platform to it’s target audiences, Coursely seeks to hire an experienced Key Marketing Specialist who will hold the following, but not limited to these key roles and responsibilities:
- Develop effective marketing strategies that works, given the audiences we are targeting
- Develop marketing strategies that will harvest target sign ups of 100,000+ by the end of 2021
- Manage the team of brand ambassadors who will help boost platform awareness
- Come with creative ideas that will be implemented as images or videos by Graphic Design to appeal in the eyes of our target audience so that our platform have a place in their memory
- Effective digital marketing strategies to reach target audience
- Marketing strategy to raise the goodness of the platform to learners across the nation of Zimbabwe
- Plan effective feedback collection method such that we use the feedback to improve the platform
- And more duties as they may arise
Qualifications
- Degree or HND in Marketing, Business or equivalent
- Certifications are an added advantage
- Excellent communication skills
- Be able to give others a direction to follow
- Understand technology behind e-learning extensively and well versed with Education Technology
- Understands digital marketing extensively
Experience
- Minimum 3 years experience in sales and marketing post
- Traceable references with established organisations
- Show some work done around digital marketing
Additionals
- A valid Zimbabwean driver’s license
- Be willing to travel around Zimbabwe