Organization Name: Zimbabwe Tourism Authority
# VACANCIES
To provide strategic leadership in developing and implementing national tourism marketing and destination promotion strategies that enhance brand visibility, expand domestic, regional and international markets, strengthen stakeholder partnerships, and increase tourist arrivals, receipts and tourism sector competitiveness.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-05-05
Key Responsibilities
- Provide strategic leadership in the development and implementation of national tourism marketing and destination promotion strategies.
- Lead the positioning and management of the national tourism brand to enhance the country’s visibility and competitiveness in local, regional and international markets.
- Drive market development initiatives aimed at increasing tourist arrivals and expanding tourism source markets.
- Develop and monitor annual marketing plans for domestic, regional and international markets to drive tourism growth.
- Oversee the implementation of integrated marketing and communication campaigns across domestic and international platforms.
- Build and manage strategic partnerships with tourism stakeholders, including airlines, tour operators, travel agents, media and destination management companies.
- Spearhead digital marketing, media engagement and destination publicity to strengthen the destination’s global presence.
- Monitor tourism market trends and marketing performance and provide strategic reports and recommendations to management.
- Preparing and managing the divisional budgets and workplans
- Monitoring and evaluating the Division’s work plans against set targets.
- Developing and monitoring the implementation of strategies on sustainable tourism development.
- Supervise and coordinate the formulation of market specific marketing plans and budgets for approval.
- Produce periodic, management, monthly and annual reports.
- Implement and coordinate Appraisal of staff.
- Establish relations in source markets with tourism stakeholders’ especially tour wholesalers, airlines and media.
Requirements
- BSc. Honours degree in Marketing or equivalent.
- Master of Science degree (MSc) in Tourism and Hospitality Management or Master’s Degree in Marketing or Master’s in Business Studies and Administration or equivalent.
- Minimum of 10 years’ experience at Senior Management level in a tourism, government, private or any other related industry.
- Knowledge of general management in both public and/or private sector.
- Vast experience in marketing in public and/or private sector.
- Strategic and leadership skills.
- A creative, innovative and strategic thinker with good decision-making skills.
- A highly credible, reliable and trustworthy person.
- Ability to negotiate and network effectively internally and externally.
- An excellent understanding of digital marketing.
- Good communication skills.
- Ability to provide leadership and technical guidance to the division.
How to Apply
Interested candidates should submit applications by email or hand post enclosing detailed Curriculum Vitae (CV) with names and contact details of traceable referees by 05 May 2024. Copies of relevant academic and professional certificates should also be attached and sent to:
The Board Chairman
Zimbabwe Tourism Authority
5th Floor, Tourism House
HARARE
Email: [email protected]
About the Company
The Zimbabwe Tourism Authority, is Zimbabwe's tourism's governing body formed as an act of parliament and operates under the mandate of the Tourism Act of Zimbabwe of 1996. It has its headquarters in the main business district of the capital city of Zimbabwe, Harare. The Zimbabwe Tourism Authority is mandated to market Zimbabwe and falls under the Ministry Of Tourism.
Website: https://zimbabwetourism.net/
Frequently Asked Questions
What are the typical qualifications and experience needed for a Director of Marketing role at the Zimbabwe Tourism Authority?
Candidates typically require a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree often preferred. Significant senior-level experience (8-10+ years) in strategic marketing, ideally within the tourism, hospitality, or public relations sector, is crucial. This includes a proven track record in developing and executing national or international marketing campaigns.
What would be the common day-to-day responsibilities for a Marketing Director at the Zimbabwe Tourism Authority?
Daily tasks involve overseeing the development and implementation of national and international tourism marketing strategies, campaigns, and promotional activities. This includes leading a marketing team, managing budgets, engaging with stakeholders, and analyzing market trends to enhance Zimbabwe's tourism brand. Regular interaction with government bodies, private sector partners, and international agencies is also common.
What is the typical work culture and what are the expectations for a senior marketing leader in a Zimbabwean parastatal like the ZTA?
The work culture emphasizes professionalism, respect for hierarchy, and strong adherence to established protocols and government objectives. Expectations include exceptional leadership, strategic foresight, adaptability, and the ability to build effective relationships with diverse local and international stakeholders. A commitment to national development goals and a results-oriented approach are highly valued.
What typical benefits package (leave, medical aid, pension, etc.) can one expect for a senior management role in a Zimbabwean parastatal like the ZTA?
Senior roles in parastatals generally offer a comprehensive benefits package, including generous annual leave allowances and robust medical aid coverage, often extending to family members. A structured pension fund contribution is also standard. Additional perks may include a company vehicle or transport allowance, and a communication allowance.
What is the typical application process and what do Zimbabwean employers, especially in parastatals, look for in a candidate for this senior role?
The application process typically involves submitting a detailed CV and cover letter, followed by multiple interview stages which may include presentations or assessments. Employers seek candidates with demonstrated leadership skills, strategic thinking capabilities, a deep understanding of the local and international tourism landscape, and a strong network. Experience in navigating public sector environments and achieving measurable results is highly regarded.