The Digital Marketing Officer will lead our online presence by creating engaging content, managing digital campaigns, increasing brand visibility, and driving customer engagement that converts into sales.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-05-15
Key Responsibilities
- Develop, schedule, and manage content across Facebook, Instagram, TikTok, WhatsApp Business, LinkedIn, and other digital platforms
- Plan, execute, and optimize paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads
- Track campaign performance and prepare weekly ROI and engagement reports
- Create short-form videos, graphics, and promotional content using Canva, CapCut, Adobe Creative Suite, or related tools
- Monitor market trends, competitor activity, and consumer sentiment, providing monthly digital insights
- Collaborate with the Sales and Merchandising teams to support promotions and product activations
- Ensure consistent brand identity, tone, and visual standards across all platforms
Requirements
- Diploma or Degree in Marketing, Communications, Digital Media, or related field
- Minimum of 2 years’ experience managing social media and digital advertising for a brand or agency
- Strong portfolio demonstrating successful campaigns and measurable results
- Proficiency in Meta Ads Manager, Google Analytics, Canva, and CapCut
- Creative thinker with strong analytical and time-management skills
- FMCG or beverage industry experience
- Photography and video editing skills
- Email marketing experience
How to Apply
Send your application to: [email protected]
REQUIRED DOCUMENTS
REQUIRED DOCUMENTS
- Updated CV with at least two contactable references
- Cover letter explaining your suitability and salary expectations
- Copies of certificates and driver’s licence (where applicable)
Frequently Asked Questions
What qualifications and experience are typically required for a Digital Marketing Officer role in Zimbabwe?
Employers usually seek a degree or diploma in Marketing, Communications, or a related field. Practical experience with social media management, content creation, and running digital campaigns is highly valued. Digital marketing certifications are a significant plus, demonstrating specialized skills.
What are the common day-to-day responsibilities for a Digital Marketing Officer at a beverage company in Zimbabwe?
You would manage social media platforms, create engaging content, and execute targeted digital advertising campaigns to promote products. Monitoring campaign performance, analyzing data, and reporting on key metrics are also crucial tasks.
What is the typical work culture and what are the expectations for a Digital Marketing Officer in a Zimbabwean company?
Expect a professional environment where adaptability, resourcefulness, and meeting deadlines are highly valued. Teamwork and initiative are crucial, often involving close collaboration with sales and brand teams.
What are the realistic career progression paths for a Digital Marketing Officer in Zimbabwe?
A Digital Marketing Officer can progress to roles like Digital Marketing Specialist, Marketing Manager, or Brand Manager. Continuous learning and upskilling in new digital trends are key for upward mobility within the industry.
What typical benefits, such as leave or medical aid, can a Digital Marketing Officer expect in Zimbabwe?
Standard benefits generally include statutory annual leave, sick leave, and possibly contributions towards a medical aid scheme. Some larger companies may also offer a pension plan or performance-based incentives, which vary by employer.
How should one apply for a Digital Marketing Officer role in Zimbabwe, and what do employers typically look for?
Applications typically involve submitting a well-structured CV and a compelling cover letter highlighting relevant skills and experience. Employers often seek practical examples of digital campaigns or a portfolio demonstrating your capabilities and understanding of the local market.