DIGITAL MARKETING MANAGER 1102 views

DIGITAL MARKETING MANAGER

GROUP MARKETING AND CORPORATE COMMUNICATION DEPARTMENT.

Applications are invited from suitably qualified and experienced persons within the Group to fill the position of Digital Marketing Manager.

DUTIES AND RESPONSIBILITIES

Developing, implementing and managing marketing campaigns that promote Group products and/or services within the digital space.Driving website traffic, social media traffic and acquiring leads/customers.Identifying and evaluating new digital technologiesEmploying relevant measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiates.Developing media strategies that put the ZB brand in front of our target audienceDeveloping content across owned and earned social channels and digging through Web analytics to unearth invaluable information about target consumers.Managing social media analytics, content and postings in line with the Social Media policyManaging the Contact CentreLiaising with all key stakeholders in the execution of digital marketing strategies

Skills required

Must have good writing skillsMust be innovative and creativeMust have good communication skillsMust be well versed with MS OfficeMust have good data analysis skills, to extract value from reporting tools and ability to think objectively

Qualifications and Experience

Degree in Marketing/businessIT experience a distinct advantageCertification – in social media, digital marketing, designingExperience in the financial services business

Interested staff members should submit applications accompanied by detailed CVs to [email protected]; by no later than 30 November, 2018.