Digital Marketing Manager 277 views

JOB DESCRIPTION

Our client is looking for a suitable candidate to fill in the position of Digital Marketing Manager.

DUTIES AND RESPONSIBILITIES

• Lead Digital advertisement sales initiatives and techniques for online, video, audio, mobile and social media platform.
• Assess the need and make appropriate recommendation for competitiveness based on market and competitor analysis
• Lead initiatives for channel delivery and conduct regular round-tables and outreaches with sales and development teams on digital product features
• Participate in product development and strengthen existing product performance through data analysis, audience metrics and analytics.
• Implement business rules for digital sales team. Communicate and enforce rules/policies to sales and periodically review and revise policies as needed.
• Report account performance and progress to the Chief Operating Officer and Head of Marketing on a regular basis.
• Synchronize activities within the digital sales and marketing team regarding new advertising contracts, renewals and up-sell and cross- sell opportunities.
• Mentoring and training future sales personnel.
• Perform Market analysis and research on the latest trends
• Design and present new social media campaign ideas
• Monitor all social media platforms for trending news ideas and provide real-time feedback
• Help with planning and hosting of marketing events
• Research and evaluate competitor marketing and digital content
• Prepare detailed promotional presentations
• Contribute to the creation of mock-ups email campaigns and social media content

QUALIFICATIONS

• Degree in Marketing or Business Studies.
• Diploma in Digital Marketing will be an added advantage
• A minimum of 5 years’ experience in Digital Marketing and Advertising.
• Knowledge of mobile platforms for delivering multimedia (SMS, USSD, MMS and Video) is an added advantage