Digital Marketing Executive

Digital Marketing Executive

Applications are invited to fill the above position which has arisen within the company. The successful candidate will be reporting to Marketing Manager and will be responsible for the following:

Responsibilities

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Write and optimise content for the website and social networking accounts such as Facebook,
• Twitter, LinkedIn and Instagram
• Oversee social media strategy
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the search engine optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Social media community engagement
• Arrange webinars and webcasts
• Create online banner adverts and oversee pay per click(ppc) and management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particlularly developments in the mobile banking
• Attend product launches and networking events

Qualifications

• Bachelor’s degree in marketing, business administration, or related field
• Diploma or equivalent in Digital MARKETING
• At least 2 years proven experience running digital advertising campaigns
• Knowledge of wordpress
• Graphic design background
• Search engines, web analytics and business research tools acumen to include familiarity with CRM programs
• Driver’s Licence a prerequisite.

Send your CV to creative@dandemutande.co.zw