Digital Marketing Executive

Applications are invited to fill the above position which has arisen within the company. The successful candidate will be reporting to Marketing Manager and will be responsible for the following:

Responsibilities

Develop and manage digital marketing campaigns

Oversee a social media strategy

Write and optimise content for the website and social networking accounts such as Facebook,

Twitter, LinkedIn and Instagram

Oversee social media strategy

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Continually work on the search engine optimization of the website(s)

Fix any errors or bugs in online content

Edit and post videos, podcasts and audio content to online sites

Social media community engagement

Arrange webinars and webcasts

Create online banner adverts and oversee pay per click(ppc) and management

Write copy for email marketing campaigns

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particlularly developments in the mobile banking

Attend product launches and networking events

Qualifications

Bachelor’s degree in marketing, business administration, or related field

Diploma or equivalent in Digital MARKETING

At least 2 years proven experience running digital advertising campaigns

Knowledge of wordpress

Graphic design background

Search engines, web analytics and business research tools acumen to include familiarity with CRM programs

Driver’s Licence a prerequisite.