*NB: Midlands State University is an equal opportunities employer. In promoting gender parity, female candidates are encouraged to apply.
Job Summary
- Type: full-time
- Location: Gweru
- Category: Marketing
- Closing Date: 2026-08-14
Key Responsibilities
- Digital Strategy and Channel Management -Develop, implement, and manage the University’s overarching digital communications and marketing strategy across all relevant platforms.
- Content Creation and Campaign Execution -Create, curate, and schedule high-quality, platform-specific content, including written posts, graphics, video, and interactive media, to tell the MSU story.
- Data Analysis and Performance Optimisation -Monitor, analyse, and report on key digital performance metrics (web traffic, social engagement, conversion rates, campaign ROI) using tools like Google Analytics and social insights.
- Community Management and Reputation Monitoring -Proactively manage the University’s online community, responding to comments and messages in a timely and brand-appropriate manner.
Requirements
- A degree in Digital Marketing, Communications or Media Studies
- A minimum of two years of hands-on experience in digital marketing
- Proven track record of managing social media accounts and digital campaigns
- A professional qualification in Digital Marketing/equivalent is an added advantage
- In-depth knowledge of major social media platforms, CMS (e.g., WordPress), and email marketing tools (e.g., Mailchimp).
- Experience managing paid social media and PPC campaigns.
- Competence in using Google Analytics and social media insights to drive strategy.
- A solid understanding of search engine optimization, generative engine optimisation and marketing principles.
- Skills in creating engaging digital content, including basic graphic design (e.g., Canva) and video editing.
Salary
this position offer…
How to Apply
About the Company
Midlands State University is a government owned university in Zimbabwe. The university has 9 faculties offering a wide variety of courses and many specialist programmes. The university is accredited through the National Council for Higher Education, under the Ministry of Higher and Tertiary Education of Zimbabwe.
Frequently Asked Questions
What qualifications and certifications are generally expected for a Digital Communications Officer role at a Zimbabwean university?
Typically, a degree in Marketing, Communications, Journalism, Public Relations, or a related field is required. Practical experience with social media management platforms, content creation tools, and digital analytics is highly valued. Additional certifications in digital marketing or social media strategy can also be a significant advantage.
What are the common day-to-day responsibilities for a Digital Communications Officer at a university campus in Zimbabwe?
Daily tasks involve managing and updating the university's social media channels and website with engaging content about campus news, events, and achievements. This also includes monitoring online conversations, responding to inquiries, and analyzing digital performance to inform future communication strategies. Ensuring brand consistency across all digital platforms is crucial.
What are the typical work culture and expectations for a digital communications professional within a Zimbabwean university setting?
The work culture generally emphasizes professionalism, respect, and adherence to institutional guidelines and values. Punctuality, commitment to promoting the university's positive image, and collaboration with various departments are highly regarded. Adaptability to evolving digital trends while maintaining formal communication standards is essential.
What realistic career progression paths exist for a Digital Communications Officer within the Zimbabwean higher education sector?
Opportunities can include advancing to Senior Digital Communications Officer, Marketing Officer, or Public Relations Manager roles within the university. Gaining specialized skills in areas like digital strategy, content marketing, or data analytics can also open doors to more senior positions within the university or other organizations across Zimbabwe.
What typical benefits, such as leave, medical aid, and pension, can a Digital Communications Officer expect from a Zimbabwean public university?
Public universities in Zimbabwe generally offer a standard package of benefits to permanent staff, which includes annual leave, sick leave, and maternity leave. Access to reputable medical aid schemes and participation in a structured pension fund are also common provisions. Specific details vary by institution and employee grade.
How should a job seeker apply for this role, and what do Zimbabwean university employers typically look for in an application for a digital communications position?
Applicants should submit a strong, tailored CV highlighting relevant digital communications experience and a compelling cover letter addressed to the Human Resources department. Employers seek demonstrable skills in content creation, social media management, and online engagement, often valuing a portfolio of previous work. Strong references and evidence of understanding the university's mission are also crucial.