STAFF VACANCY
Applications are invited from suitably qualified and experienced persons for the following post:
MARKETING AND COMMUNICATIONS DEPARTMENT
POST: DIGITAL COMMUNICATIONS OFFICER – GWERU CAMPUS
Job Summary
- Type: full-time
- Location: Gweru
- Category: Marketing
- Closing Date: 2026-08-14
Key Responsibilities
- Digital Strategy and Channel Management
- Develop, implement, and manage the University’s overarching digital communications and marketing strategy across all relevant platforms.
- Content Creation and Campaign Execution
- Create, curate, and schedule high-quality, platform-specific content, including written posts, graphics, video, and interactive media, to tell the MSU story.
- Data Analysis and Performance Optimisation
- Monitor, analyse, and report on key digital performance metrics (web traffic, social engagement, conversion rates, campaign ROI) using tools like Google Analytics and social insights.
- Community Management and Reputation Monitoring
- Proactively manage the University’s online community, responding to comments and messages in a timely and brand-appropriate manner.
Requirements
- A degree in Digital Marketing, Communications or Media Studies
- A minimum of two years of hands-on experience in digital marketing
- Proven track record of managing social media accounts and digital campaigns
- A professional qualification in Digital Marketing/equivalent is an added advantage
- In-depth knowledge of major social media platforms, CMS (e.g., WordPress), and email marketing tools (e.g., Mailchimp).
- Experience managing paid social media and PPC campaigns.
- Competence in using Google Analytics and social media insights to drive strategy.
- A solid understanding of search engine optimization, generative engine optimisation and marketing principles.
- Skills in creating engaging digital content, including basic graphic design (e.g., Canva) and video editing.
How to Apply
Applicants must submit copies of applications with the following: application letter, certified certificates, transcripts, copies of academic (‘O’ and ‘A’ level), national identification and curriculum vitae giving full details of names, place and date of birth, experience, present salary, date of availability, contact telephone number (s) and names and email addresses of three referees addressed to the Deputy Registrar – Human Resource
The application pack should be sent as a single merged pdf file to email address: [email protected].
Closing date for applications is 14 August 2026. Note that only shortlisted candidates will be communicated to.
Applicants should clearly state the post being applied for in the subject line. It should also be noted that non-adherence to any of the above instructions will automatically cause the application to be disqualified.
About the Company
Midlands State University is a government owned university in Zimbabwe. The university has 9 faculties offering a wide variety of courses and many specialist programmes. The university is accredited through the National Council for Higher Education, under the Ministry of Higher and Tertiary Education of Zimbabwe.
Frequently Asked Questions
What typical educational qualifications and certifications are needed for a Digital Communications Officer role at a Zimbabwean university?
Generally, a Bachelor's degree in Marketing, Communications, Journalism, or a related field is expected for this position. Practical experience with digital tools, social media management, and content creation, often demonstrated through a portfolio, is also highly valued.
What are the common day-to-day responsibilities of a Digital Communications Officer at a university campus in Zimbabwe?
Daily tasks involve managing and updating the university's various digital platforms, including social media channels and the website, with engaging content. You would also be responsible for monitoring online presence, responding to inquiries, and collaborating with internal departments to promote campus activities and news.
What is the typical work culture and professional expectation for a Digital Communications Officer in a Zimbabwean university setting?
The work culture often emphasizes professionalism, respect for established protocols, and a collaborative approach within a team environment. You'll be expected to be proactive, adaptable to changing digital trends, and culturally sensitive when engaging with diverse campus communities and the public.
What are the realistic career progression opportunities for a Digital Communications Officer within the Zimbabwean higher education sector?
You could progress to roles such as Senior Digital Communications Officer, Marketing Manager, or Public Relations Manager within the university or other institutions. Acquiring additional skills in areas like data analytics, brand strategy, or advanced multimedia production can further enhance your growth trajectory.
What typical benefits can a Digital Communications Officer expect from a university employer in Zimbabwe?
Standard benefits often include annual leave, sick leave, and potentially a medical aid contribution or scheme for employees. Pension schemes are also common, with contributions typically shared between the employee and employer as per Zimbabwean labor laws.
What should I focus on in my application to stand out to Zimbabwean employers for this Digital Communications Officer role?
Emphasize practical experience with digital platforms, content creation, and demonstrable communication skills relevant to a university's local context. A well-structured CV and a concise cover letter tailored to the specific institution's mission and digital presence will make a strong impression.