Organization Name: Zimbabwe Tourism Authority
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To lead and manage the ZTA’s corporate and destination communications, promoting the organization’s image, brand and strategic objectives through effective stakeholder engagement, media relations and public affairs.
Job Summary
- Type: full-time
- Location: Harare
- Category: Public Relations
- Closing Date: 2026-05-05
Key Responsibilities
- Design and implement ZTA’s enterprise-wide communication strategy to strengthen the ZTA brand and visibility.
- Lead media relations, including building relationships with journalists and influencers, preparing press releases, and monitoring media coverage.
- Oversee crisis communication planning and response to ensure timely and effective management of public information during critical events.
- Coordinate content development and storytelling across multiple channels including social media, websites, newsletters, and campaigns.
- Design and manage public relations campaigns aligned with ZTA strategic goals and evaluate campaign effectiveness.
- Lead stakeholder engagement initiatives, including feedback mechanisms, community, industry, and employee relations.
- Provide leadership, supervision, and mentoring to communications staff and support teams.
- Prepare and manage divisional workplans and budgets for the communications function.
Requirements
- Bachelor’s Degree in Public Relations, Mass Communication, Journalism, Media Studies, Tourism Studies, or equivalent.
- Master’s Degree in Public Relations, Mass Communication, Journalism, Media Studies, Tourism Studies.
- A minimum of 5 years’ senior management experience in communications, public relations, tourism, government, or related sectors.
- Strong interpersonal, leadership, and communication skills.
- Strategic planning, organizing, and visionary thinking.
- Excellent writing, editing, and verbal communication abilities.
- Ability to build and maintain relationships and influence stakeholders.
- High energy, professionalism, and ability to operate at both strategic and tactical levels.
How to Apply
Interested candidates should submit applications by email or hand post enclosing detailed Curriculum Vitae (CV) with names and contact details of traceable referees by 05 May 2024. Copies of relevant academic and professional certificates should also be attached and sent to:
The Board Chairman
Zimbabwe Tourism Authority
5th Floor, Tourism House
HARARE
Email: [email protected]
About the Company
The Zimbabwe Tourism Authority, is Zimbabwe's tourism's governing body formed as an act of parliament and operates under the mandate of the Tourism Act of Zimbabwe of 1996. It has its headquarters in the main business district of the capital city of Zimbabwe, Harare. The Zimbabwe Tourism Authority is mandated to market Zimbabwe and falls under the Ministry Of Tourism.
Website: https://zimbabwetourism.net/
Frequently Asked Questions
What are the typical qualifications and experience needed for a Deputy Director of Stakeholder Relations and Communications in Zimbabwe?
Candidates usually require a Bachelor's degree in Public Relations, Communications, Journalism, or Marketing, with a Master's degree being advantageous. Significant experience of 8-10 years in senior PR or communications roles, preferably within the public sector or tourism industry in Zimbabwe, is crucial. Professional certifications in PR are also highly valued.
What would be the common day-to-day responsibilities for this Deputy Director role at the Zimbabwe Tourism Authority?
Key responsibilities include developing and implementing strategic communication plans, managing media relations, and engaging effectively with diverse local and international stakeholders. This role also involves crisis communication, brand management for destination Zimbabwe, and leading a team to achieve communication objectives.
What is the typical work culture and what are the expectations for a senior PR role within a Zimbabwean public sector entity like the ZTA?
The work culture often emphasizes professionalism, adherence to public service protocols, and building strong relationships with government and industry stakeholders. Expectations include strategic thinking, adaptability to national priorities, and effective collaboration across different departments and external partners.
What are the realistic career progression opportunities for a Deputy Director of Stakeholder Relations and Communications in Zimbabwe?
Career progression typically involves moving into Director-level positions within the Zimbabwe Tourism Authority or other parastatals and government ministries. Opportunities also exist in leading private sector public relations consultancies or corporate communications departments, leveraging the public sector experience.
What kind of typical benefits, such as leave, medical aid, or pension, can one expect in a senior role within a Zimbabwean parastatal like the ZTA?
Senior roles in Zimbabwean parastatals generally offer competitive benefits packages that include medical aid coverage, a pension scheme, and a set number of annual leave days. Specifics can vary based on the organization's policies and collective bargaining agreements.
What should applicants focus on in their application and what do Zimbabwean employers typically look for in candidates for this type of senior public relations role?
Applicants should highlight their proven experience in strategic communication, media management, and successful stakeholder engagement, with quantifiable achievements where possible. Zimbabwean employers look for strong leadership, an understanding of the local media and political landscape, and excellent written and verbal communication skills.