Organization Name: Zimbabwe Tourism Authority
# VACANCIES
To support leadership in marketing and promoting Zimbabwe as a leading tourist destination both regionally and internationally.
Job Summary
- Type: full-time
- Location: Harare
- Category: Marketing
- Closing Date: 2026-05-05
Key Responsibilities
- Assist and coordinate the development and implementation of comprehensive marketing strategies for all source markets in line with organizational goals.
- Coordinate participation of ZTA and Exhibitors at international trade fairs, exhibitions, and networking events.
- Coordinate familiarization tours.
- Oversee the production and distribution of marketing collateral material.
- Ensure brand consistency across campaigns and platforms.
- Undertake any other duties necessary to ensure smooth organizational operations and achievement of marketing objectives.
- Develop and implement market specific strategies for tourism promotion internationally.
- Monitor brand perception in international source markets.
- Promote and facilitate access to destination Zimbabwe from International markets.
- Implement training programmes for international agents.
- Monitoring annual or project specific budgets for the international markets.
- Conducting staff performance appraisals.
- Preparation of market monthly and quarterly reports.
Requirements
- BSc. Honours degree in Marketing or equivalent.
- A Master’s degree in Tourism and Hospitality Management/Marketing/Business Management as an added advantage.
- A minimum of 5 years’ experience in senior position in tourism, or service-related industry.
- Knowledge of general management in both public and/or private sector.
- Experience in marketing in public and/or private sector.
- A highly credible, reliable and trustworthy person.
- Ability to negotiate and network effectively internally and externally.
- Ability to provide supervisory guidance.
- Strong Digital marketing skills.
How to Apply
Interested candidates should submit applications by email or hand post enclosing detailed Curriculum Vitae (CV) with names and contact details of traceable referees by 05 May 2024. Copies of relevant academic and professional certificates should also be attached and sent to:
The Board Chairman
Zimbabwe Tourism Authority
5th Floor, Tourism House
HARARE
Email: [email protected]
About the Company
The Zimbabwe Tourism Authority, is Zimbabwe's tourism's governing body formed as an act of parliament and operates under the mandate of the Tourism Act of Zimbabwe of 1996. It has its headquarters in the main business district of the capital city of Zimbabwe, Harare. The Zimbabwe Tourism Authority is mandated to market Zimbabwe and falls under the Ministry Of Tourism.
Website: https://zimbabwetourism.net/
Frequently Asked Questions
What are the essential qualifications and experience needed for a Deputy Director role in International Marketing and Tourism Promotion in Zimbabwe?
Typically, a Bachelor's degree in Marketing, Tourism, Business Studies, or a related field is required, often complemented by a Master's degree. Significant experience (usually 8-10+ years) in international marketing or tourism promotion, with at least 3-5 years in a leadership capacity, is crucial. Demonstrable success in developing and implementing marketing strategies in an international context is highly valued.
What would be the common day-to-day responsibilities for a Deputy Director of International Marketing and Tourism Promotion at the ZTA?
Daily tasks involve overseeing the development and execution of international marketing campaigns, managing a team, and engaging with various stakeholders, including embassies, tour operators, and media partners. You would also be responsible for market research, budget management, and reporting on the effectiveness of promotional activities to attract tourists to Zimbabwe. Strategic planning for global market penetration and brand positioning is a core component.
What is the typical work culture and expectations for a senior role within a Zimbabwean parastatal like the Zimbabwe Tourism Authority?
The work culture is generally professional and collaborative, emphasizing national objectives and adherence to public sector protocols. Senior roles require strong leadership, accountability, and the ability to navigate both local and international landscapes effectively. Expect a focus on results, strategic thinking, and potentially longer hours during peak promotional periods or international events.
What are the realistic career progression opportunities for a Deputy Director in International Marketing and Tourism Promotion within Zimbabwe?
Successful performance in this role can lead to advancement to a Director position within the Zimbabwe Tourism Authority or similar parastatals. Opportunities also exist in senior marketing or management roles within private sector tourism companies, hospitality groups, or even international tourism organizations operating in the region. Continuous professional development and networking are key for upward mobility.
What typical benefits package can one expect for a Deputy Director position within a Zimbabwean parastatal?
A competitive benefits package usually includes medical aid coverage, a pension fund contribution, and standard leave allowances such as annual, sick, and compassionate leave. Other potential benefits might include a company vehicle or fuel allowance, and opportunities for professional training and development. The specifics will vary but generally align with public sector standards for senior management.
What do Zimbabwean employers, especially in the public sector, look for in applications for such senior marketing roles?
Employers seek a strong curriculum vitae highlighting relevant international marketing achievements and leadership experience. A compelling cover letter demonstrating an understanding of Zimbabwe's tourism objectives and a strategic vision for global promotion is crucial. Demonstrated ability to collaborate with diverse stakeholders and a proven track record of delivering measurable results are highly valued.