DEPUTY DIRECTOR COMMUNICATIONS AND PUBLIC RELATIONS – OFFICE OF THE PRESIDENT AND CABINET RURAL INFRASTRUCTURE DEVELOPMENT AGENCY 435 views

Vacancy

DUTIES AND RESPONSIBILITIES
Communications
Develop a stakeholder management process by creating and maintaining a contact database and a communication plan that targets key stakeholder groups.
Advise on internal communication tools and, when required, coordinate internal communication events.
Proactively network with journalists in the field to benefit from high media interest in the implementation of specific projects, including coordinating interviews, preparing spokespeople, and when appropriate serving as spokesperson.
Regularly solicit stories, and notable developments or achievements to the news media. Manage messaging to external parties, including talking points, media kits, and media training for staff.
Support media relations, public engagement and marketing initiatives such as online advertising, speakers bureau, spokesperson research and media outreach
Assist with development of promotional materials, including Annual Report, press kits and other program-related collateral
Support event planning and management
Identify promotional opportunities that are both strategic and creative
Social Media
Own all relevant social media platforms to generate brand growth and positive sentiment for the organization, as well as being tasked with creating new, innovative and talk- worthy content to drive awareness and engagement
Produce online content that engages audience segments and leads to measurable action
Develop and implement a strategic social media/marketing/communications plan to advance the Agency’s brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
Develop and implement integrated social media strategy to achieve goals including community activation, positive sentiment, exposure, etc.
Recommend new social media tools, sites, and applications as part of the social media mix
Be ahead of all the emerging social and mobile trends.
Branding
Develop, implement, a strategic communications plan to advance and broaden awareness of the agency’s its programs and priorities and increase the visibility of its programs across key audiences
Serve as social media editor-in-chief and social media “brand voice”-set guidelines in line with industry best practices for social media and share those guidelines with all contributors retaining final sign-off/approval of all posts
Develop social media policies, best practices, and contributortraining programs,
Qualifications and Experience
BA in communications, international relations or other related field
Five years of relevant work experience with demonstrated skills in communications and public relations, preferably within the public sector
Excellent verbal and written communication skills.
Previous media relations experience and proven ability to cultivate relationships with regional and national press
Previous experience in event coordination or management
Basic graphic design skills and familiarity with Adobe Photoshop, InDesign and/or Illustrator