CHANNEL MANAGER – Ulendo 93 views

VACANCY

Our client, a leading manufacturer in luxury homestyle furniture is seeking an exceptional individual with a strategic mindset to fill the position of Channel Manager. The successful candidate will be responsible for driving sustainable channel performance through data-led decisions in alignment to brand positioning. This position reports to the Sales and Distribution Manager.

Duties and Responsibilities:

• Design, implement and refine a channel development strategy aligned with company objectives and growth targets.

• Expand existing sales channels and establish new ones, including independent furniture retailers, wholesale partners and key account distributors.

• Build strong relationships with channel partners to drive loyalty, improve product placement and increase sales.

• Collaborate closely with the Sales & Distribution Manager to ensure seamless alignment between channel sales strategies and product distribution plans.

• Coordinate on stock forecasting, delivery schedules and regional product availability.

• Share channel performance insights to improve logistics efficiency, inventory accuracy and customer satisfaction across all routes to market.

• Work closely with Sales Representatives in both Northern and Southern regions to support channel success and optimise lead-to-sale conversions.

• Collaborate with Field Representatives and Agents to strengthen brand presence and improve accessibility of products.

• Identify opportunities for channel innovation based on customer behaviour, competitor activity and market gaps.

• Provide regular market insights to inform product placement, pricing strategy and promotional efforts.

• Develop partner onboarding frameworks and ongoing support structures.

• Establish processes to track partner sales, discounts, returns and order fulfilment.

Person Specification, Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Sales or related field.

• Minimum of 5 years of experience in channel management, sales management or partner development (preferably in retail, manufacturing or FMCG sectors).

• Proven track record in driving channel growth and partner success.

• Ability to translate business goals into actionable channel strategies.

• Relationship building skills (long-term, with multiple stakeholders).

• Strong understanding of sales principles, particularly in B2B or retail contexts.

• Ability to implement, monitor and improve, sales and distribution systems.

• Resourcefulness and agility in addressing challenges across diverse sales channels.

• Proficiency in CRM tools, Excel and reporting dashboards.