Brand Manager 101 views

Our Client is looking for a suitable and experienced Brand Manager to join their team and play a crucial in organizational marketing and branding strategies.

Duties And Responsibilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

• Planning and execution of all communications and media actions on all channels, including online and social media

• Assisting with product development, pricing and new product launches as well as developing new business opportunities

• Creating and managing promotional collateral to establish and maintain product branding

• Make a marketing calendar and manage the marketing budget.

• Competitor and customer insights analysis

• Periodic Sales analysis

• Consumer immersion to derive insights.

• Carry out consumer research with agencies to understand U&A, Product tests, BHTs and retail audits as and when required

Qualifications And Experience

• Degree in Marketing or equivalent

• Post Graduate qualification in Marketing or any related field will an added advantage

• Total FMCG experience of 6-7 years with 3-4 years of Brand management experience

• Brand awareness – a clear understanding of brands and the marketing mix

• Ability to do consumer in sighting.

• A high degree of business acumen

• Determination and perseverance

• Relationship management skills

• Strong focus on results

• Ability to work in a constantly evolving dynamic environment with no structured guidelines.