A great opportunity has opened within GROUP MARKETING, CBZ HOLDINGS LIMITED for the position of ASSISTANT BRAND MANAGER. If you are eager and motivated to join a game changing team within a large and diversified corporate, this is a career opening for you.
Duties And Responsibilities
What we expect from you
• Manage the Group subsidiary marketing strategies through planning, budgeting and implementing the relevant marketing activities under the supervision of the Head, Marketing.
• Develop and execute a fully integrated brand communications plan that supports the overall Group strategy.
• Define the media strategy, brief agencies and follow up the implementation and analyse the results of campaign strategies and report results.
• Manage the production of marketing initiatives through a variety of relevant channels i.e.TV and radio scripting, press and magazine ads, email, online and social media campaigns, roadshows and outreach programs.
• Manage and monitor the marketing spend on the brands to maximize profitability and evaluate return on investment from the various media platforms.
• Manage customer reactions to brands through focus groups and market research ensuring this feeds into group brand communications plan.
• Develop and implement a brand research and tracking program to monitor the success of all initiatives and promote a positive brand perception.
• Provide feedback into product development and service offers.
• Track key drivers of portfolio performance and recommend remedial action where necessary.
• Manage and maintain stock levels of all brand communications materials at appropriate levels, placing periodic orders, and mange over and under stock exposures.
• Collaborate with relevant internal stakeholders to ensure brand material adheres to trademark and intellectual property rights.
Qualifications And Experience
Qualifications, Skills and experience required
• A Degree in Marketing, Business Studies or similar from a reputable and recognized tertiary institution.
• Post qualification studies majoring in areas relating to customer service, digital marketing, and use of social media platforms.
• At least 5 years’ marketing experience preferably within the financial services industry.
• Sound knowledge of financial industry products and services.
• Proficient in the use of Microsoft and marketing related packages.
• Good communication, interpersonal and presentation skills.
Job Summary
More Information
- Job Application Details How To Apply If you meet the above criteria, you are the ideal person we are looking for. If you wish to be considered for this career opportunity email your detailed CV and proof of qualifications to: [email protected] not later than Wednesday 11 August, 2021.
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