Job Description
We are seeking a highly skilled and strategic Marketing Manager to drive our marketing initiatives and help shape our brand in the competitive market. As a Marketing Manager, you will play a pivotal role in developing and implementing effective marketing strategies, creating compelling campaigns, and managing brand positioning to achieve our business objectives.
Duties and Responsibilities
*Responsibilities:*
– Develop and execute comprehensive marketing plans to support our medical insurance products and services and other SBUs.
– Conduct market research, analyze customer insights, and identify industry trends to inform marketing strategies.
– Collaborate with cross-functional teams to develop compelling marketing collateral, including brochures, digital content, and promotional materials.
– Manage digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
– Utilize data analytics to measure campaign effectiveness, track key performance indicators (KPIs), and make data-driven recommendations for continuous improvement.
– Identify and leverage opportunities for strategic partnerships and collaborations to expand our reach and enhance brand awareness.
– Monitor competitor activities and market dynamics to proactively adjust marketing strategies and stay ahead of the competition.
– Manage the marketing budget effectively, ensuring optimal allocation of resources and delivering measurable results.
– Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and high performance.
Qualifications and Experience
*Requirements:*
– A bachelor’s degree in Marketing, Sales, or a related field is required. A master’s degree is highly preferred.
– Minimum of 5 years of experience in marketing, with a focus on the medical and/or medical insurance industry.
– Proven track record in developing and implementing successful marketing strategies and campaigns.
– Deep understanding of the healthcare industry, medical insurance landscape, and regulatory environment.
– Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions.
– Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
– Proficiency in digital marketing tools, platforms, and analytics.
– Demonstrated leadership skills, with experience in managing and developing high-performing teams.
– Results-oriented mindset, with a focus on driving measurable outcomes and ROI.
More Information
-
Job Application Details
APPLICATION DETAILS
Please submit your CV to: [email protected] Or The Administrator 6 Bath Road Belgravia Harare Clearly state position being applied for on the subject line. Deadline: 09 February 2024
Please say that you got this job advertisement through Jobs Zimbabwe
- This job has expired!
Related Jobs
New Job Alert
Never miss a chance!
Let us know your job expectations, so we can find you jobs better!
Latest Tenders Update
Get Daily job updates in your email
Like us on Facebook
- (SRHR) Thematic Lead (2)
- Accounting (260)
- Administration Manager (1)
- Administrative (272)
- Agents (1)
- Agriculture (39)
- Anaesthesiologist (1)
- Apprenticeship (7)
- Artisans (3)
- Arts (2)
- ASSISTANT (3)
- Attachment (51)
- Audit Assistants (1)
- Auditing (18)
- Bank Tellers (1)
- Banking (18)
- Biotech (2)
- Bookkeeper (2)
- Building Caretaker (1)
- Business Development (75)
- Business Development Managers (2)
- Business management (57)
- Carpentry (6)
- Cashier (1)
- Catering (13)
- Chef (31)
- Chief Executive Officer (1)
- Civil Engineering (2)
- Cleaning (3)
- Clerk (5)
- College Intakes (1)
- Communications (57)
- Construction (50)
- Consultancy (50)
- Consultant (6)
- CONTRACTOR (1)
- Control Officer (1)
- Controller (2)
- Cooks (22)
- COORDINATOR (1)
- Copywriter (1)
- Customer Relations (1)
- Customer Service (14)
- Data Capturers (1)
- Data Entry (2)
- Designer (35)
- Developer (12)
- Development Officer (1)
- Director (5)
- DREAMS District Lead (1)
- Driver (151)
- Earth Moving Operators (3)
- Economics (18)
- Education (54)
- Electrician (28)
- Engineering (282)
- Environmental Health Officer (1)
- Executive (62)
- Farming (23)
- Finance (531)
- Fireman (1)
- Food Monitors (1)
- Food Technology (8)
- Gardener (3)
- GENERAL HAND (3)
- General work (79)
- geologist (3)
- Graduate Trainee (69)
- Graduate Trainees (17)
- Graphic Designer (12)
- Health & Safety (39)
- Health and Environment Officer (1)
- Health Care (43)
- Health Care (1)
- Health Officer (1)
- Hospitality (22)
- Hotel & Catering (28)
- HR (103)
- Human Resources (156)
- ICT (1)
- Industrial Attachments (5)
- Information Officer (1)
- Information Technology (310)
- Innovation Officer (1)
- Insurance (20)
- Intern (2)
- Internship (94)
- Invoicing and Cash Transfers Officer (1)
- IT (33)
- Journalism (20)
- Journeyperson – Originator (1)
- Kubatana Jobs (91)
- Lab Technician (16)
- Laboratory (1)
- Landscapers (1)
- Lawyer (1)
- Lectureship (3)
- Lecturing (77)
- Legal (75)
- LEGAL SERVICES (1)
- Librarian (10)
- Library and Information (1)
- Loan Officer (1)
- Loan Officers (2)
- Logistics Management (40)
- Machine Operator (1)
- Machinery (3)
- Machinist (1)
- Management (187)
- Manufacturing (8)
- Marketing (462)
- Mechanic (46)
- Mechanical Engineer (1)
- Mechanics (27)
- Media (31)
- Medical (61)
- Medical Laboratory Scientist (1)
- Medical Laboratory Technicians (1)
- Mining (58)
- Monitoring & Evaluation (34)
- Monitoring and Evaluation (26)
- NGO (554)
- Nurses (81)
- Nursing Training Intake (7)
- Officer (1)
- Operations (31)
- Others (8)
- PA (58)
- Pharmacists (11)
- Plumbing (6)
- Procurement (131)
- Production (1)
- Program Director (1)
- Programmer (2)
- Project Assistant (1)
- Project Management (84)
- Project/Study Coordinator (1)
- Property Officer (1)
- Protection and Accountability Officers (1)
- Protection Officer (1)
- PROVINCIAL HEAD (1)
- Public Relations (9)
- Purchasing (54)
- Quantity Surveyor (11)
- Real Estate (27)
- Receptionist (3)
- REPORTERS (1)
- Research (31)
- Retail Management (10)
- Risk Management (36)
- Rural and Urban Planning (6)
- Sales (461)
- SALES EXECUTIVE (1)
- Sales Representatives (3)
- Secretarial (143)
- Security (58)
- SHE (28)
- Shop Assistants (1)
- Social Behaviour Change Advisor (1)
- Social Services (312)
- Software Engineer (2)
- Sports (8)
- Stores (32)
- Supervisor (12)
- Supply Chain (19)
- Surveying (6)
- Tailors (8)
- Teacher (2)
- Teachers' Training (5)
- Teaching (106)
- Team Leader (4)
- Technical (21)
- Technical Advisor (1)
- Technician (55)
- Tenders (2)
- Till Operators (1)
- Tourism (5)
- Tourism and Hospitality (35)
- Trainee (16)
- Training (4)
- Training Officer (1)
- Translator (1)
- Transportation & Logistics (22)
- Travel Agency (3)
- Travel and Tourism (12)
- Typist (1)
- Videographer (1)
- Waiter /Waitress (15)
- WASH (1)
- Weighbridge Operator (1)
- Welders (7)
- Wildlife (2)
- Workshop (1)
- Writer (3)