View more 6 years ago
Job Summary
Are you a recent graduate looking to break into the digital marketing space, we want to talk to you! We are looking for a Paid Media Specialist Trainee to assist in the development, implementation, tracking and optimization of our digital marketing campaigns across all digital channels.
You should have a grasp of current marketing tools and strategies as well as be able to demonstrate a keen desire to learn. You will work alongside the Digital Media team, Digital Creative team and other supporting teams, (such as programmers), and business partners to launch campaigns on time and on budget.
Duties And Responsibilities
- Assist in the development, execution, and optimization of cutting-edge digital campaigns from conception to launch.
• Work cross-departmentally to align campaign strategies and goals across the organization.
• Provide ongoing actionable insights into campaign performance to relevant stakeholders.
• Assist in defining, measuring, and evaluating relevant paid media KPIs.
• Assist in building out media buys for various ad platforms and oversee the day-to-day execution of paid media.
• Oversee and manage overall paid media budget.
• Conduct in-depth keyword and website research, ad grouping and audience targeting.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Maintain knowledge of industry best practices and new technologies. Provide thought leadership and perspective for adoption where appropriate.
Qualifications And Experience
- Degree in Marketing or Advertising.
• Strong verbal and communication skills
• Excellent analytical and project management skills
• Strong unwavering focus on metrics, ROI, and data-driven thinking.
• Knowledge on media planning and buying (both offline and online) an added advantage.
• Experience in setting up and optimizing Google AdWords campaigns an added advantage.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Summary
More Information
- Job Application Details Interested candidates should apply to [email protected] with the subject line ‘Paid Media Specialist Trainee role’ by 08/05/2022 and include the expected salary and available date.