Marketing Director – Dstv Zimbabwe 102 views

Applications are invited from suitably qualified and experienced individuals to fill the above senior position that has arisen in our Marketing Department.
Reporting to: General Manager

Summary of Duties and Responsibilities

 

Strategy Formulation and Execution

 

customised sales in potential territories
Design and own the overall marketing strategy for Zimbabwe, to deliver on all business
objectives with a consistent long-term leadership vision
• Formulates, develops and implement creative, advertising, media and promotional campaigns for channels
• Develop and drive content marketing and digital marketing; determining key priorities and investments
Formulate
and implement on-air marketing
Benchmarking
• Constantly scan the markets to identify, share and embed leading practices within MultiChoice, helping to build a world class marketing
organisation and maintain market relevance
• Identify key segments to target, including rationale / strategic objectives, and use customer insights for cluster analysis; classifying customers into segments based on spending, behavior, needs and attitudes.
strategy for channels
Ensure successful execution of marketing strategies for the whole operation

Operational Delivery

 

Lead and champion the marketing division in the market, setting a clear vision, strategy and seamless execution
Develop and manage strategic marketing initiatives in support of organisation’s range of activities.
Ensure that brand awareness levels remain as
one of the top brands in Zimbabwe.
Develop brand visibility and talkability across all
customer touch points Introduce key marketing policies and processes to optimise subscribers’ engagement
Align the organisation internally around marketing, brand, and customer objectives
Guide and direct the development and execution of through-the-line marketing communications across all touchpoints
• Manage advertising agency and marketing consultants
Guide the design, development, and deployment of campaigns to specific markets.
Weekly, monthly and quarterly report on the performance of campaigns in market.
Customize and launch all regional marketing campaigns and initiatives within the given timeframe
Ensure consistent brand messaging across the organisation to optimize ROl and brand health
Together with sales identify new markets for
potential growth
Drive customised
marketing
based on
knowledge gathered and assist sales in driving

Marketing Budget Management

 

• Manage annual budget and forecast exercises Rigorously monitor Marketing performance against approved budgets and put measures in place to
address variances.
Continuously
identify areas for improved efficiency.

People Management

 

• Manage and motivate team members to ensure effective delivery of business unit objectives.
Develop a high performing team by embedding formal performance development, informal coaching and encourage knowledge sharing
Determine and analyses development needs for the team and ensure that identified training requirements are closed
• When required,
initiate disciplinary and
grievance
resolution processes for team
members with the support from HR
Address poor performance of any team member through the formal Performance Improvement Program.

Qualifications and Experience

 

• Bachelor’s degree specifically in a marketing or brand discipline
• MBA will be an added advantage
• A minimum of 10 years in a commerce, business administration or sales and marketing
leadership role
A minimum of 8 years of marketing experience, 10+ years of senior management experience Detailed commercial and financial acumen, balanced with creative flair.

Job Summary

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Job Type

Contract

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Location

Zimbabwe

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Category

Marketing Officer

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Closing Date

May 9, 2025